MIS 301 Exam #1 Questions with Correct Answers
During which of the following phases of the customer life cycle do win-back
processes categorize customers according to value?
A.marketing
B.customer acquisition C.relationship management D.loss/churn - ✔✔loss/churn
________ is a suite of software applications that consolidates existing systems by
providing layers of software that connect applications together.
A.Enterprise resource planning (ERP) system
B.Enterprise application integration (EAI)
C.Rich internet application (RIA) D.Customer relationship management (CRM)
system - ✔✔Enterprise application integration (EAI)
________ is the worldwide leader of enterprise resource planning (ERP) vendors.
A.SCM
B.TQM
C.EAI
D.SAP - ✔✔SAP
Enterprise information systems have procedures that are formalized and
extensively documented.
A. True
B. False - ✔✔True
, Inherent processes are ________.
A.business process reengineering techniques with low success rates B.time-
consuming business processes that involve substantial investment
C.predesigned procedures for using software products
D.the set of procedures that help companies implement business process
reengineering - ✔✔predesigned procedures for using software products
When implementing new enterprise systems in a company, process issues that
may arise can be effectively resolved by ________.
A.developing committees and steering groups for process management
B.bringing conciliators or arbitrators into the company to sort the issues C.giving
the responsibility of resolving issues to the company's CEO
D.encouraging entities at different organizational levels to create separate
information systems - ✔✔developing committees and steering groups for process
management
Customer management and lead generation are information systems applications
that support an organization's ________.
A.accounting department B.customer service department C.sales and marketing
department D.human resources department - ✔✔sales and marketing
department
During which of the following phases of the customer life cycle do win-back
processes categorize customers according to value?
A.marketing
B.customer acquisition C.relationship management D.loss/churn - ✔✔loss/churn
________ is a suite of software applications that consolidates existing systems by
providing layers of software that connect applications together.
A.Enterprise resource planning (ERP) system
B.Enterprise application integration (EAI)
C.Rich internet application (RIA) D.Customer relationship management (CRM)
system - ✔✔Enterprise application integration (EAI)
________ is the worldwide leader of enterprise resource planning (ERP) vendors.
A.SCM
B.TQM
C.EAI
D.SAP - ✔✔SAP
Enterprise information systems have procedures that are formalized and
extensively documented.
A. True
B. False - ✔✔True
, Inherent processes are ________.
A.business process reengineering techniques with low success rates B.time-
consuming business processes that involve substantial investment
C.predesigned procedures for using software products
D.the set of procedures that help companies implement business process
reengineering - ✔✔predesigned procedures for using software products
When implementing new enterprise systems in a company, process issues that
may arise can be effectively resolved by ________.
A.developing committees and steering groups for process management
B.bringing conciliators or arbitrators into the company to sort the issues C.giving
the responsibility of resolving issues to the company's CEO
D.encouraging entities at different organizational levels to create separate
information systems - ✔✔developing committees and steering groups for process
management
Customer management and lead generation are information systems applications
that support an organization's ________.
A.accounting department B.customer service department C.sales and marketing
department D.human resources department - ✔✔sales and marketing
department
