MGT8803 - Marketing Exam
(detailed & elaborated)
QUESTIONS AND VERIFIED
CORRECT ANSWERS
GRADED A+ LATEST 100%
GUARANTEED PASS
L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth
it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs? -
CORRECT ANSWER-Personal Needs
A person who purchases flowers will select different floral arrangements for a retirement party,
a funeral, and a Valentine's Day date. This illustrates the impact of ___ _______ _________ on
purchase decisions. - CORRECT ANSWER-The Purchase Situtation
In an organization (business), significant purchases are often controlled by a "Buying Center". In
a Buying Center, the group of people whose expertise is needed when buying a product are
know as the? - CORRECT ANSWER-The Influencers
A target marketer who uses a single marketing mix strategy to appeal to both office tablet
computer users and home tablet computer users is applying: - CORRECT ANSWER-The
Combined Market Approach
When a supermarket manager decides to set up an end-of-aisle display for 6-pack containers of
Gatorade, this is a decision about: - CORRECT ANSWER-Promotion
Consider both statements. Statement 1. Packaging can affect consumer decisions. Statement 2.
Packaging can make a product easier to use. - CORRECT ANSWER-Both Statement are True
, The marketing manager for a producer of mattresses and box springs distributes its products
through discount stores (like Costco), department stores, furniture stores, and specialty bedding
stores. To avoid conflict with channel members, the manager: - CORRECT ANSWER-Develops
different brands or product lines for different channels.
In a video conference call we discussed a model of influences on customer behavior that
highlighted 4 primary factors: economic needs, psychological variables, social influence, and
-------- --------- - CORRECT ANSWER-Purchase Situation
A(n) _____ is a name, term, sign, symbol, or design, or a combination of these that identifies the
maker or seller of a product or service. - CORRECT ANSWER-Brand
What is the first thing a marketer should do to develop a new product or service? - CORRECT
ANSWER-Develop an understanding of the customer's needs
Clairol Corp. is introducing a new brand of shampoo in a highly competitive market. Wholesalers
might be willing to handle the new product, except that retailers are already complaining about
overcrowded shelf space. Therefore, Clairol has decided to spend $10 million on TV advertising
and send free samples to 3,000,000 households to convince consumers of the new product's
superiority--and to get them to ask for it at their retail store. Clairol is using:
A. dual distribution.
B. a "pulling" policy.
C. direct marketing.
D. a "pushing" policy.
E. a sampling distribution. - CORRECT ANSWER-A "Pulling" Policy
Major appliances, furniture, and clothing are typical examples of ________ products? -
CORRECT ANSWER-Shopping
(detailed & elaborated)
QUESTIONS AND VERIFIED
CORRECT ANSWERS
GRADED A+ LATEST 100%
GUARANTEED PASS
L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth
it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs? -
CORRECT ANSWER-Personal Needs
A person who purchases flowers will select different floral arrangements for a retirement party,
a funeral, and a Valentine's Day date. This illustrates the impact of ___ _______ _________ on
purchase decisions. - CORRECT ANSWER-The Purchase Situtation
In an organization (business), significant purchases are often controlled by a "Buying Center". In
a Buying Center, the group of people whose expertise is needed when buying a product are
know as the? - CORRECT ANSWER-The Influencers
A target marketer who uses a single marketing mix strategy to appeal to both office tablet
computer users and home tablet computer users is applying: - CORRECT ANSWER-The
Combined Market Approach
When a supermarket manager decides to set up an end-of-aisle display for 6-pack containers of
Gatorade, this is a decision about: - CORRECT ANSWER-Promotion
Consider both statements. Statement 1. Packaging can affect consumer decisions. Statement 2.
Packaging can make a product easier to use. - CORRECT ANSWER-Both Statement are True
, The marketing manager for a producer of mattresses and box springs distributes its products
through discount stores (like Costco), department stores, furniture stores, and specialty bedding
stores. To avoid conflict with channel members, the manager: - CORRECT ANSWER-Develops
different brands or product lines for different channels.
In a video conference call we discussed a model of influences on customer behavior that
highlighted 4 primary factors: economic needs, psychological variables, social influence, and
-------- --------- - CORRECT ANSWER-Purchase Situation
A(n) _____ is a name, term, sign, symbol, or design, or a combination of these that identifies the
maker or seller of a product or service. - CORRECT ANSWER-Brand
What is the first thing a marketer should do to develop a new product or service? - CORRECT
ANSWER-Develop an understanding of the customer's needs
Clairol Corp. is introducing a new brand of shampoo in a highly competitive market. Wholesalers
might be willing to handle the new product, except that retailers are already complaining about
overcrowded shelf space. Therefore, Clairol has decided to spend $10 million on TV advertising
and send free samples to 3,000,000 households to convince consumers of the new product's
superiority--and to get them to ask for it at their retail store. Clairol is using:
A. dual distribution.
B. a "pulling" policy.
C. direct marketing.
D. a "pushing" policy.
E. a sampling distribution. - CORRECT ANSWER-A "Pulling" Policy
Major appliances, furniture, and clothing are typical examples of ________ products? -
CORRECT ANSWER-Shopping
