EXAM (detailed & elaborated)
QUESTIONS AND VERIFIED
CORRECT ANSWERS
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Which Statement below is true?
- Cost leadership is the most common generic strategy for firms focused on niche markets
- A firm is said to have a sustainable competitive advantage if it can consistently earn a profit
every kayear for a prolonged period of time
- To obtain a competitive advantage a firm must either create more value for customers while
keeping its costs comparable to competitors, or it must provide value equivalent to competitors
but at a lower cost.
- A firm that is charging the lowest price relative to its competitors will always be pursuing a cost
leadership strategy
- Bogus question: All of the above statements are true statements - CORRECT ANSWER-To
obtain a competitive advantage a firm must either create more value for customers while
keeping its costs comparable to competitors, or it must provide value equivalent to competitors
but at a lower cost.
Which statement best describes how Orange, a PC maker, delivers value? Note: consider our
discussion on Business Models when answering this question.
,- Orange's core competencies are its software development team and its connections to
microchip manufacturers in China and India. It is able to use its rich capabilities of software and
data, and partner with low-cost manufacturers to compete against its competitors.
- Orange has great finances and strong backing by its parent company. It has low expenses due
to its outsourcing and hiring part time contractors. Most costs are variable, not fixed. Orange
generates revenue using the "retail" model.
- Orange partners with firms like Amazon and Egghead to sell its products rather than using
their own in-house capabilities.
- Orange developers commit substantial resources to identifying target market customer needs
and designs its products to meet those needs at a rela - CORRECT ANSWER-Orange developers
commit substantial resources to identifying target market customer needs and designs its
products to meet those needs at a relatively low cost. Orange leverages on-line sales rather
than physical retail stores and is less concerned with establishing long-term relationships than it
is with economic customer acquisition.
Which of the following Porter "generic" strategies creates competitive advantage by creating a
larger "wedge" between firm const (C) and the value (v) created for the customer than it does
its direct competitors?
- differentiation
- cost leadership
- both a and b are true
- neither a or b are true - CORRECT ANSWER-both a and b are true
Consider both statements:
, - Statement 1: Competitive rivalry is strongest between firms that are within the same strategic
group.
- Statement 2: Firms in the same strategic group follow the same generic model: cost
leadership, differentiation, or focus-cost leadership, or focus-differentiation - CORRECT
ANSWER-Both statements are true
True/False: a business model is the end result of decisions and tradeoffs made by management
in formulating prior years strategy. - CORRECT ANSWER-True
True/False: In the I/O View (also called the Positioning View) creating and sustaining a
competitive advantage comes directly from analyzing the competitive environment. The firm's
positioning and industry characteristics determine potential profitability, and that organizational
performance will be the primary determined by these industry forces. - CORRECT ANSWER-True
True/False: the major source of planning uncertainty stems from the firm's internal
environment. - CORRECT ANSWER-False
Match the framework to the characteristic or purpose that best describes it:
Derived from the SCP model this framework was developed to understand why industries can
differ significantly in terms of profit potential. - CORRECT ANSWER-Porter 5 Forces Model
Match the framework to the characteristic or purpose that best describes it:
Organizes the firm's activities as either Direct or Support - CORRECT ANSWER-Value Chain
Analysis
Match the framework to the characteristic or purpose that best describes it: