SOLUTION MANUAL
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development
27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An m m overview m m of m m the m m instructors’ m m manual
This mminstructors’ mmmanual mmprovides mmcommentary mmfor mmthe mmeighth mmedition mmof
mmthe mmtextbook mmResearch mmMethods mmfor mmBusiness mmStudents. mmThe mmcommentary
mmis mmon mma mmchapter mmby mmchapter mmbasis mmand mmincludes:
chapter mmlearning mmoutcomes;
summary mmof mmthe mmcontent;
comments mmon mmlikely mmstudent mmreactions mmand mmpossible mmuse mmof mmmaterials;
ideas mmfor mmstudents’ mmpreparatory mmwork;
suggestions mmfor mmdelivery mmin mmthe mmclassroom;
ideas mmfor mmstudents’ mmfollow-up mmwork.
In addition, mmwe mmhave mmincluded mma mmcopy mmof mma mmresearch mmproject
mm
mmassignment, mma mmgroup mmresearch mmproject mmposter mmassignment mmand mma mmcopy
mmof mma mmdissertation mmproposal mmassignment mmas mmappendices.
Research mmMethods mmfor mmBusiness mm– mman mmoverview mmof mmthe mmeighth mmedition
Pedagogic m m features
The mmover-riding mmpurpose mmof mmResearch mmMethods mmfor mmBusiness mmStudents mmis mmto
mmhelp mmundergraduate mmand mmpostgraduate mmstudents mmand mmstudents mmon
mmprofessional mmcourses mmto mmundertake mmresearch. mmEach mmchapter mmdeals mmwith mma
mmpart mmof mmthe mmresearch mmprocess mmand mmdiscusses mmthe mmideas, mmtechniques mmand
mmmethods mmusing mmas m mlittle mmjargon mmas mmis mmpossible. mmTables, mmchecklists mmand
mmdiagrams mmare mmused mmto mmaid mmthis mmdiscussion. mmWhere mmnew mmterms mmare
mmintroduced mmfor mmthe mmfirst mmtime, mmthey mmare mmshown mmin mmbold, mmand mma mmdefinition
mmor mmexplanation mmfollows mmshortly mmafterwards. mmThey mmare mmalso mmlisted mmwith mma
mmbrief mmdefinition mmin mmthe mmglossary. mmThe mmapplication mmof mmappropriate
mminformation mmtechnology mmis mmconsidered, mmin mmmost mminstances mmas mman mmintegral
mmpart mmof mmthe mmtext. mmChapters mmhave mmbeen mmcross-referenced mmas mmappropriate,
mmand mman mmindex mmis mmprovided mmtommhelp mmstudents mmfind mmtheir mmway mmaround mmthe
mmbook.
Focus mmon mmstudent mmresearch mmboxes mmare mmincluded mmwithin mmthe mmtext mmof
mmeach mmchapter. mmThese mmare mmbased mmon mmactual mmresearch mmprojects, mmundertaken
mmby mmstudents, mmin mmwhich mmpoints mmmade mmin mmthe mmtext mmare mmillustrated. mmIn
5
© Pearson Education Limited 2019
, mm many mminstances, mmthese mmworked mmexamples mmillustrate mmpossible mmpitfalls
mm students mmmay mmcome mmacross mmwhile mmundertaking mmtheir mmresearch. mmWhere mma
mmpitfall mmhas mmbeen mmillustrated, mmit mmwill, mmit mmis mmhoped, mmhelp mmyour mmstudents
mmavoid mmmaking mmthe mmsame mmmistake. mmFurther mmillustrations mmare mmprovided mmby
mmfocus mmon mmmanagement mmresearch mmand mmresearch mmin mmthe mmnews mmboxes.
Focus mm on mm management mm research mm boxes
discuss mmrecent mmresearch mmin
mm
mmbusiness mmand mmmanagement. mmThese mmare mmnormally mmderived mmfrom mmrefereed
mmacademic mmjournal mmarticles, mmand mmstudents mmare mmlikely mmto mmbe mmable mmto
mmdownload mmthe mmactual mmarticles mmfrom mmonline mmdatabases mmat mmtheir mmuniversity.
Focus mmon mmresearch mmin mmthe mmnews mmboxes mmprovide mmtopical mmnews mmarticles
mmthat mmillustrate mmpertinent mmresearch-related mmissues. mmAll mmthese mmwill mmhelp
mmstudents mmto mmunderstand mmthe mmtechnique mmor mmidea mmand mmto mmassess mmits
mmsuitability mmor mmappropriateness mmto mmtheir mmresearch. mmBoxed mmchecklists mmprovide
mmstudents mmwithmmfurther mmfocussed mmguidance mmfor mmtheir mmown mmresearch.
6
© Pearson Education Limited 2019
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development
27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An m m overview m m of m m the m m instructors’ m m manual
This mminstructors’ mmmanual mmprovides mmcommentary mmfor mmthe mmeighth mmedition mmof
mmthe mmtextbook mmResearch mmMethods mmfor mmBusiness mmStudents. mmThe mmcommentary
mmis mmon mma mmchapter mmby mmchapter mmbasis mmand mmincludes:
chapter mmlearning mmoutcomes;
summary mmof mmthe mmcontent;
comments mmon mmlikely mmstudent mmreactions mmand mmpossible mmuse mmof mmmaterials;
ideas mmfor mmstudents’ mmpreparatory mmwork;
suggestions mmfor mmdelivery mmin mmthe mmclassroom;
ideas mmfor mmstudents’ mmfollow-up mmwork.
In addition, mmwe mmhave mmincluded mma mmcopy mmof mma mmresearch mmproject
mm
mmassignment, mma mmgroup mmresearch mmproject mmposter mmassignment mmand mma mmcopy
mmof mma mmdissertation mmproposal mmassignment mmas mmappendices.
Research mmMethods mmfor mmBusiness mm– mman mmoverview mmof mmthe mmeighth mmedition
Pedagogic m m features
The mmover-riding mmpurpose mmof mmResearch mmMethods mmfor mmBusiness mmStudents mmis mmto
mmhelp mmundergraduate mmand mmpostgraduate mmstudents mmand mmstudents mmon
mmprofessional mmcourses mmto mmundertake mmresearch. mmEach mmchapter mmdeals mmwith mma
mmpart mmof mmthe mmresearch mmprocess mmand mmdiscusses mmthe mmideas, mmtechniques mmand
mmmethods mmusing mmas m mlittle mmjargon mmas mmis mmpossible. mmTables, mmchecklists mmand
mmdiagrams mmare mmused mmto mmaid mmthis mmdiscussion. mmWhere mmnew mmterms mmare
mmintroduced mmfor mmthe mmfirst mmtime, mmthey mmare mmshown mmin mmbold, mmand mma mmdefinition
mmor mmexplanation mmfollows mmshortly mmafterwards. mmThey mmare mmalso mmlisted mmwith mma
mmbrief mmdefinition mmin mmthe mmglossary. mmThe mmapplication mmof mmappropriate
mminformation mmtechnology mmis mmconsidered, mmin mmmost mminstances mmas mman mmintegral
mmpart mmof mmthe mmtext. mmChapters mmhave mmbeen mmcross-referenced mmas mmappropriate,
mmand mman mmindex mmis mmprovided mmtommhelp mmstudents mmfind mmtheir mmway mmaround mmthe
mmbook.
Focus mmon mmstudent mmresearch mmboxes mmare mmincluded mmwithin mmthe mmtext mmof
mmeach mmchapter. mmThese mmare mmbased mmon mmactual mmresearch mmprojects, mmundertaken
mmby mmstudents, mmin mmwhich mmpoints mmmade mmin mmthe mmtext mmare mmillustrated. mmIn
5
© Pearson Education Limited 2019
, mm many mminstances, mmthese mmworked mmexamples mmillustrate mmpossible mmpitfalls
mm students mmmay mmcome mmacross mmwhile mmundertaking mmtheir mmresearch. mmWhere mma
mmpitfall mmhas mmbeen mmillustrated, mmit mmwill, mmit mmis mmhoped, mmhelp mmyour mmstudents
mmavoid mmmaking mmthe mmsame mmmistake. mmFurther mmillustrations mmare mmprovided mmby
mmfocus mmon mmmanagement mmresearch mmand mmresearch mmin mmthe mmnews mmboxes.
Focus mm on mm management mm research mm boxes
discuss mmrecent mmresearch mmin
mm
mmbusiness mmand mmmanagement. mmThese mmare mmnormally mmderived mmfrom mmrefereed
mmacademic mmjournal mmarticles, mmand mmstudents mmare mmlikely mmto mmbe mmable mmto
mmdownload mmthe mmactual mmarticles mmfrom mmonline mmdatabases mmat mmtheir mmuniversity.
Focus mmon mmresearch mmin mmthe mmnews mmboxes mmprovide mmtopical mmnews mmarticles
mmthat mmillustrate mmpertinent mmresearch-related mmissues. mmAll mmthese mmwill mmhelp
mmstudents mmto mmunderstand mmthe mmtechnique mmor mmidea mmand mmto mmassess mmits
mmsuitability mmor mmappropriateness mmto mmtheir mmresearch. mmBoxed mmchecklists mmprovide
mmstudents mmwithmmfurther mmfocussed mmguidance mmfor mmtheir mmown mmresearch.
6
© Pearson Education Limited 2019
