WGU D098 Digital Marketing Test Latest 2026
With Answers
Marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large.
Digital Marketing
Marketing activities that use electronic devices or the internet to connect with customers.
Creating
The process of collaborating with suppliers and customers to create offerings that have value
Communicating
Broadly, describing those offerings, as well as learning from customers
Delivering
Getting those offerings to the consumer in a way that optimizes value
Exchanging
Trading value for those offerings
The Marketing Concept
A philosophy underlying all that marketers do, requires that marketers seek to satisfy customer
wants and needs.
Value Era
,A time when companies emphasize creating value for customers.
Remarketing
Targeting advertisements to consumers who previously visited a website when they engage with
other online sites or locations.
Search Engine Marketing (SEM)
Internet-based marketing associated with the researching, submitting, and positioning of a
website within search engines to achieve maximum visibility.
Search Engine Optimization (SEO)
Process of increasing the quality and quantity of website traffic by increasing the visibility of a
website or web page to users of a web search engine.
Banner Ads
Form of online advertising that entails embedding an advertisement into a web page to attract
traffic to a website by linking to the website of the advertiser.
Email Marketing
Sending a group of prospective, existing, or former customers an electronic commercial
message, typically in the form of advertisements, requesting business, or soliciting sales or
donations, with the intention to build loyalty, trust, or brand awareness.
The Four Ps (marketing mix)
Product, Price, Place, Promotion
Newsgroups
,Online messaging system for users to post messages.
Rich branded content
Which characteristic of anchor text improves a website's search engine ranking?
Inbound Marketing
Two-way marketing activities that attract and pull consumers through different stages of the
sales funnel.
Outbound Marketing
One-way marketing activities initiated by the company that send messages out to consumers.
Precise segmentation, targeting, and customization
The high degree of interactivity and the large amount of data from digital marketing activities
provide the benefit of precisely targeted customers and companies to customize marketing efforts
directly to a precisely defined target market.
Key Performance Indicators (KPIs)
A KPI is something measurable that indicates the progress an organization is making toward its
business objectives.
App-Completion Rate
Number of people who start filling out an application compared to those who submitted the
application.
Social-Share Rate
, A social media engagement measurement of the number of people who shared a post compared
to those who viewed the post.
Interconnectivity
The movement to connection in technology, relationships, and brands in a whole host of areas—
from communications and computing to attitudes toward family and community.
Cause-Related Marketing
Marketing activities that have the dual purpose of increasing profitability and improving society.
User-Generated Content
Any form of content that is created by an online user--examples include images, videos, text, and
audio. Typically created by loyal customers and can then be repurposed and redistributed with
the audience of the organization.
Behavioral Targeting
A range of technologies and techniques used by digital marketers that allow them to increase the
effectiveness of their campaigns by capturing and analyzing consumer data.
Individual Marketing
Individualized messages and offerings targeted to specific customers based on data analysis.
Local Marketing
Marketing activities for a specific geographic area
Integrated Marketing Campaigns (IMC)
With Answers
Marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large.
Digital Marketing
Marketing activities that use electronic devices or the internet to connect with customers.
Creating
The process of collaborating with suppliers and customers to create offerings that have value
Communicating
Broadly, describing those offerings, as well as learning from customers
Delivering
Getting those offerings to the consumer in a way that optimizes value
Exchanging
Trading value for those offerings
The Marketing Concept
A philosophy underlying all that marketers do, requires that marketers seek to satisfy customer
wants and needs.
Value Era
,A time when companies emphasize creating value for customers.
Remarketing
Targeting advertisements to consumers who previously visited a website when they engage with
other online sites or locations.
Search Engine Marketing (SEM)
Internet-based marketing associated with the researching, submitting, and positioning of a
website within search engines to achieve maximum visibility.
Search Engine Optimization (SEO)
Process of increasing the quality and quantity of website traffic by increasing the visibility of a
website or web page to users of a web search engine.
Banner Ads
Form of online advertising that entails embedding an advertisement into a web page to attract
traffic to a website by linking to the website of the advertiser.
Email Marketing
Sending a group of prospective, existing, or former customers an electronic commercial
message, typically in the form of advertisements, requesting business, or soliciting sales or
donations, with the intention to build loyalty, trust, or brand awareness.
The Four Ps (marketing mix)
Product, Price, Place, Promotion
Newsgroups
,Online messaging system for users to post messages.
Rich branded content
Which characteristic of anchor text improves a website's search engine ranking?
Inbound Marketing
Two-way marketing activities that attract and pull consumers through different stages of the
sales funnel.
Outbound Marketing
One-way marketing activities initiated by the company that send messages out to consumers.
Precise segmentation, targeting, and customization
The high degree of interactivity and the large amount of data from digital marketing activities
provide the benefit of precisely targeted customers and companies to customize marketing efforts
directly to a precisely defined target market.
Key Performance Indicators (KPIs)
A KPI is something measurable that indicates the progress an organization is making toward its
business objectives.
App-Completion Rate
Number of people who start filling out an application compared to those who submitted the
application.
Social-Share Rate
, A social media engagement measurement of the number of people who shared a post compared
to those who viewed the post.
Interconnectivity
The movement to connection in technology, relationships, and brands in a whole host of areas—
from communications and computing to attitudes toward family and community.
Cause-Related Marketing
Marketing activities that have the dual purpose of increasing profitability and improving society.
User-Generated Content
Any form of content that is created by an online user--examples include images, videos, text, and
audio. Typically created by loyal customers and can then be repurposed and redistributed with
the audience of the organization.
Behavioral Targeting
A range of technologies and techniques used by digital marketers that allow them to increase the
effectiveness of their campaigns by capturing and analyzing consumer data.
Individual Marketing
Individualized messages and offerings targeted to specific customers based on data analysis.
Local Marketing
Marketing activities for a specific geographic area
Integrated Marketing Campaigns (IMC)
