EXAM VOCABULARY COMPLETE STUDY
GUIDE PRACTICE QUESTIONS AND
ANSWERS
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, Nonverbal cues communication that involves the use of gestures, rather than the use of words
(facial expressions are the most important aspect)
Flowchart a graphic that is considered textual (text-oriented) because of the content
presented in words and numbers; a common example is an organization chart that
depicts the hierarchy of positions and departments within a group
Inquiry the act of asking for information
Promotional policies policies in place by a business to govern such activities as contests, coupons,
prizes, and special events intended to attract customers and to increase sales
Product policies policies in place by a business involving the kinds of products that businesses
decide to offer for sale
Employee policies policies in place by a business explaining how employees are to act and how they
are to deal with costumers
Service policies policies in place by a business involving special features, such as repairs and
delivery, that businesses encourage customers to choose the business rather than
another
Brand promise a company's agreement (spoken or unspoken) with customers that it will
consistently meet their expectations and deliver on its brand characteristics and
values
Capital resouce assets used to produce a good or service
Human resouce a person who works to produce a good
Economics the process of deciding how to obtain the greatest satisfaction with limited
incomes, land, property, and natural resources
Inelastic the demand for a good or service that is constant, even if the product's price
change
Elastic demand changes when the price changes
Adaptability synonym for flexibility, the ability to adapt to changes as they occur
Ethnocentrism the belief that your own culture is naturally better than other cultures