EDEXCEL A LEVEL BUSINESS THEME 1
MARKETING AND PEOPLE COMPLETE
STUDY GUIDE PRACTICE QUESTIONS AND
ANSWERS
| GRADED A+ | GUARANTEED SUCCESS
Updated 2026 Questions and Answers
100% Verified Exam Prep and Comprehensive
Rationales Included
, Market share The percentage of the sales in a particular market that belong to a business. For
example; Tesco has 28% share of the UK Supermarket
Market growth The percentage by which the total value of a market has increased (or decreased
if negative growth)
Competition Other businesses that provide a similar product / service
Competitive Market Where there are many rivals selling similar products
Direct competition Businesses that produce similar goods or services that appeal to the same group
of customers
Indirect competition Businesses that sell products that aren't in direct competition but compete for the
same customer experience (such as Ryanair and Emirates, or Netflix and
Cineworld)
Innovation The creation, development and implementation of a new product or service
Sales volume The quantity of sales within a period of time (Sales revenue / Selling price)
Market segmentation The process of dividing a market into parts that reflect different needs and wants
Market segment One specific group of consumers that have specific needs and wants
Market research Collection of data to obtain insight into the needs and wants of customers, or the
way a market is structured
Primary research / data Research data collected first hand for a specific purpose
Secondary research / data Research data that already exists and has been used for a different purpose
Quantitative research / data Research based on numerical data
Qualitative research / data Research based on views and opinions (non-numeric)
MARKETING AND PEOPLE COMPLETE
STUDY GUIDE PRACTICE QUESTIONS AND
ANSWERS
| GRADED A+ | GUARANTEED SUCCESS
Updated 2026 Questions and Answers
100% Verified Exam Prep and Comprehensive
Rationales Included
, Market share The percentage of the sales in a particular market that belong to a business. For
example; Tesco has 28% share of the UK Supermarket
Market growth The percentage by which the total value of a market has increased (or decreased
if negative growth)
Competition Other businesses that provide a similar product / service
Competitive Market Where there are many rivals selling similar products
Direct competition Businesses that produce similar goods or services that appeal to the same group
of customers
Indirect competition Businesses that sell products that aren't in direct competition but compete for the
same customer experience (such as Ryanair and Emirates, or Netflix and
Cineworld)
Innovation The creation, development and implementation of a new product or service
Sales volume The quantity of sales within a period of time (Sales revenue / Selling price)
Market segmentation The process of dividing a market into parts that reflect different needs and wants
Market segment One specific group of consumers that have specific needs and wants
Market research Collection of data to obtain insight into the needs and wants of customers, or the
way a market is structured
Primary research / data Research data collected first hand for a specific purpose
Secondary research / data Research data that already exists and has been used for a different purpose
Quantitative research / data Research based on numerical data
Qualitative research / data Research based on views and opinions (non-numeric)
