EDEXCEL A LEVEL BUSINESS COMPLETE
STUDY GUIDE PRACTICE QUESTIONS AND
ANSWERS
| GRADED A+ | GUARANTEED SUCCESS
Updated 2026 Questions and Answers
100% Verified Exam Prep and Comprehensive
Rationales Included
, Mass Market A very large market in which products with mass appeal are targeted.
Niche Market A smaller market, usually within a large market or industry.
Consumer Panels groups of customers are asked for feedback about products over a period of
time.
Database An organised collection of data stored electronically with instant access,
searching and sorting facilities.
Focus Groups Where a number of customers are invited to attend a discussion about a product
led by market researchers.
Market Orientation An approach to business which places the needs of consumers at the centre of
the decision-making process
Market Research the collection, presentation and analysis of information relating to the marketing
and consumption of goods and services.
Market Segment Part of a whole market where a particular customer group has similar
characteristics
Primary Research or Field Research The gathering of 'new' information which does not already exist
Product Orientation an approach to business which places the emphasis upon the production process
and the product itself
Qualitative Research The collection of data about attitudes, beliefs and intentions
Quantitative Research the collection of data that can be quantified
Respondent A person or organisation that answers questions in a survey
Sample a small group of people who must represent a proportion of a total market when
carrying out market research.
Secondary research or desk research The collection of data that is already in existence
STUDY GUIDE PRACTICE QUESTIONS AND
ANSWERS
| GRADED A+ | GUARANTEED SUCCESS
Updated 2026 Questions and Answers
100% Verified Exam Prep and Comprehensive
Rationales Included
, Mass Market A very large market in which products with mass appeal are targeted.
Niche Market A smaller market, usually within a large market or industry.
Consumer Panels groups of customers are asked for feedback about products over a period of
time.
Database An organised collection of data stored electronically with instant access,
searching and sorting facilities.
Focus Groups Where a number of customers are invited to attend a discussion about a product
led by market researchers.
Market Orientation An approach to business which places the needs of consumers at the centre of
the decision-making process
Market Research the collection, presentation and analysis of information relating to the marketing
and consumption of goods and services.
Market Segment Part of a whole market where a particular customer group has similar
characteristics
Primary Research or Field Research The gathering of 'new' information which does not already exist
Product Orientation an approach to business which places the emphasis upon the production process
and the product itself
Qualitative Research The collection of data about attitudes, beliefs and intentions
Quantitative Research the collection of data that can be quantified
Respondent A person or organisation that answers questions in a survey
Sample a small group of people who must represent a proportion of a total market when
carrying out market research.
Secondary research or desk research The collection of data that is already in existence
