MSP 0821 FINAL EXAM QUESTIONS
AND ANSWERS
Preproduction - Correct Answers -the phase of filmmaking that prepares for production
on the basis of a screenplay, design, and financing
Composition - Correct Answers -Making balanced shots
Examples of composition - Correct Answers -Rule of Thirds
Leveled Horizon
Looking room/Lead room
Rule of Thirds - Correct Answers -Dividing the rectangular frame into thirds
Leveled horizon - Correct Answers -Leveled screen looks more natural/less
uncomfortable
Looking room - Correct Answers -the amount of space between the subject and the
edge of the screen they are facing. You should have more room in front of the subject
than behind.
Lead room - Correct Answers -The amount of space between the direction the subject is
moving and the edge of the screen he is moving towards. A quality shot will have an
adequate amount of space to show the subject is not moving into the side of the screen.
Three common mistakes of framing - Correct Answers -1. Too much room above head
2. Too little room above head (exception: full close-up)
3. Cutting off at limbs
Three-point lighting - Correct Answers -key light, fill light, back light
Production - Correct Answers -The creation of mass media content for
distribution through one or more mass media outlets
Above-the-line - Correct Answers -Creative personnel
Producers, writers, directors, actors
Usually work on negotiable salaries that are much higher than their union's minimum
wage
, Below-the-line - Correct Answers -Technical personnel
Camera, audio, character generator, floor manager
Usually paid a fixed salary or set wage based on their union's contract
Distribution companies - Correct Answers -Wholesalers: they buy the rights to distribute
TV shows from production companies/studios and then sell the rights to exhibition
companies for a set period of time
Exhibition - Correct Answers -the activity of presenting mass media materials to
audiences for viewing or purchase
One Source Multi Use (OSMU) - Correct Answers -When media commodity is created,
this commodity can be consumed in many forms by audiences (e.g., Harry Potter,
Avengers.. etc.)
The Big Six - Correct Answers -The six companies that dominate the news and
entertainment in the US: Comcast, Disney, Time Warner, CBS, Viacom, and News
Corp.
Media Consolidation - Correct Answers -a process by which fewer and fewer owners
control the majority of media outlets
Negative - Correct Answers -One candidate portrays the other in an unfavorable light
Warm and fuzzy - Correct Answers -Candidates make the viewer feel good about the
country or his/her campaign
Humorous - Correct Answers -Candidates elicit a laugh or smile from viewers
Media Convergence - Correct Answers -The technological, industrial, cultural, and
social process of bringing together multiple media functions. Brings changes in the
relationship between tech, industries, markets, genres, and audiences
Horizontal Integration - Correct Answers -A strategy where a media company acquires
competitors in the same industry doing the same stage of production for the creation of
a monopoly (ESPN)
Vertical Integration - Correct Answers -The process by which a media company owns
several companies at different stages of production or the supply chain (i.e., from
production through distribution to exhibition)
(Ex: Harry Potter and the Deathly Hallows Part 2 - demonstrated how Warner Bros. has
used vertical integration in order to maximize the potential earnings from production
The relationships among media ownership, consolidation, and
convergence - Correct Answers -
AND ANSWERS
Preproduction - Correct Answers -the phase of filmmaking that prepares for production
on the basis of a screenplay, design, and financing
Composition - Correct Answers -Making balanced shots
Examples of composition - Correct Answers -Rule of Thirds
Leveled Horizon
Looking room/Lead room
Rule of Thirds - Correct Answers -Dividing the rectangular frame into thirds
Leveled horizon - Correct Answers -Leveled screen looks more natural/less
uncomfortable
Looking room - Correct Answers -the amount of space between the subject and the
edge of the screen they are facing. You should have more room in front of the subject
than behind.
Lead room - Correct Answers -The amount of space between the direction the subject is
moving and the edge of the screen he is moving towards. A quality shot will have an
adequate amount of space to show the subject is not moving into the side of the screen.
Three common mistakes of framing - Correct Answers -1. Too much room above head
2. Too little room above head (exception: full close-up)
3. Cutting off at limbs
Three-point lighting - Correct Answers -key light, fill light, back light
Production - Correct Answers -The creation of mass media content for
distribution through one or more mass media outlets
Above-the-line - Correct Answers -Creative personnel
Producers, writers, directors, actors
Usually work on negotiable salaries that are much higher than their union's minimum
wage
, Below-the-line - Correct Answers -Technical personnel
Camera, audio, character generator, floor manager
Usually paid a fixed salary or set wage based on their union's contract
Distribution companies - Correct Answers -Wholesalers: they buy the rights to distribute
TV shows from production companies/studios and then sell the rights to exhibition
companies for a set period of time
Exhibition - Correct Answers -the activity of presenting mass media materials to
audiences for viewing or purchase
One Source Multi Use (OSMU) - Correct Answers -When media commodity is created,
this commodity can be consumed in many forms by audiences (e.g., Harry Potter,
Avengers.. etc.)
The Big Six - Correct Answers -The six companies that dominate the news and
entertainment in the US: Comcast, Disney, Time Warner, CBS, Viacom, and News
Corp.
Media Consolidation - Correct Answers -a process by which fewer and fewer owners
control the majority of media outlets
Negative - Correct Answers -One candidate portrays the other in an unfavorable light
Warm and fuzzy - Correct Answers -Candidates make the viewer feel good about the
country or his/her campaign
Humorous - Correct Answers -Candidates elicit a laugh or smile from viewers
Media Convergence - Correct Answers -The technological, industrial, cultural, and
social process of bringing together multiple media functions. Brings changes in the
relationship between tech, industries, markets, genres, and audiences
Horizontal Integration - Correct Answers -A strategy where a media company acquires
competitors in the same industry doing the same stage of production for the creation of
a monopoly (ESPN)
Vertical Integration - Correct Answers -The process by which a media company owns
several companies at different stages of production or the supply chain (i.e., from
production through distribution to exhibition)
(Ex: Harry Potter and the Deathly Hallows Part 2 - demonstrated how Warner Bros. has
used vertical integration in order to maximize the potential earnings from production
The relationships among media ownership, consolidation, and
convergence - Correct Answers -
