Final SPM 3306 Questions with
complete solution 2026
What is branding? - correct answer ✔Name, logo, colors, and symbols associated with an
organization. The promotion of a particular product or company. What the customer thinks and feels
when they hear or see your brand.
What is the advantage to brands marketing thru sport marketing? - correct answer ✔Marketing thru
sports allows the emotion to be transferable to an associated sponsor.
What is brand equity? - correct answer ✔A set of assets and liabilities linked to a brand, its name and
symbol, that add to or subtract from the value provided by a product or service to a firm and/or that
firm's customers.
Which sport teams have the most brand equity? - correct answer ✔Cowboys, Yankees, Real Madrid,
FC Barcelona, and Knicks
Explain the difference(s) between Brand Awareness and Brand Image? - correct answer ✔Brand
Awareness is the ability of a consumer to name the brand's existence when its product category is
mentioned. Brand Image is the cumulative influence of all the associations with a particular brand.
What are the benefits of having higher Brand Equity? - correct answer ✔More loyal fans and increased
fan consumption and lots of additional revenue.
What is a Sport Corporate Partnership? - correct answer ✔The acquisition of rights to affiliate or
directly associate with a product, person, team, organization, venue, league, or event for the purpose of
deriving benefits of or related to the affiliation or association.
List 5-10 sponsor rights or benefits obtained by a sports sponsor once signing a sports sponsorship? -
correct answer ✔Retail Opportunities, Sponsorship Exclusivity, purchase of media, entitlement,
, contests & Sweepstakes, Endorsements, logo placement on uniform, hospitality benefits, and website
exposure.
How much are global sports sponsorships valued at as of 2018? - correct answer ✔$55 billion
In what ways can sponsor hospitality be utilized for business purposes? - correct answer ✔Reward
their own personnel, to court potential new clients, or to induce their clients to increase product use or
consumption, renew agreements, or sign new ones.
What is Affective Conditioning? Please provide at least three examples. - correct answer ✔Take a
product and place it next to other things consumers feel positive about.
What ROI, ROO, and ROE mean? Please Explain them. - correct answer ✔ROI return on investment,
ROO return on objective, and ROE return on experience
What does AIDA stand for? - correct answer ✔· A-increase awareness, I- attract interest, D-arouse
desire, and A-initiate action
What is the most essential piece of any successful marketing/advertising campaign? What is the core of
advertising? - correct answer ✔Core of advertising is communication.
What are the five types of endorsements? Please explain each of them. - correct answer ✔Print
Media, Radio, Podcasts, TV, Billboards.
What measurement is utilized in America to rank celebrity appeal of personality, character, licensing
properties, programs and brands? - correct answer ✔Explicit mode (I endorse this product), the
implicit mode (I use this product), the imperative mode (you should use this product), and the copresent
mode (in which the athlete merely appears in some setting with the product).
complete solution 2026
What is branding? - correct answer ✔Name, logo, colors, and symbols associated with an
organization. The promotion of a particular product or company. What the customer thinks and feels
when they hear or see your brand.
What is the advantage to brands marketing thru sport marketing? - correct answer ✔Marketing thru
sports allows the emotion to be transferable to an associated sponsor.
What is brand equity? - correct answer ✔A set of assets and liabilities linked to a brand, its name and
symbol, that add to or subtract from the value provided by a product or service to a firm and/or that
firm's customers.
Which sport teams have the most brand equity? - correct answer ✔Cowboys, Yankees, Real Madrid,
FC Barcelona, and Knicks
Explain the difference(s) between Brand Awareness and Brand Image? - correct answer ✔Brand
Awareness is the ability of a consumer to name the brand's existence when its product category is
mentioned. Brand Image is the cumulative influence of all the associations with a particular brand.
What are the benefits of having higher Brand Equity? - correct answer ✔More loyal fans and increased
fan consumption and lots of additional revenue.
What is a Sport Corporate Partnership? - correct answer ✔The acquisition of rights to affiliate or
directly associate with a product, person, team, organization, venue, league, or event for the purpose of
deriving benefits of or related to the affiliation or association.
List 5-10 sponsor rights or benefits obtained by a sports sponsor once signing a sports sponsorship? -
correct answer ✔Retail Opportunities, Sponsorship Exclusivity, purchase of media, entitlement,
, contests & Sweepstakes, Endorsements, logo placement on uniform, hospitality benefits, and website
exposure.
How much are global sports sponsorships valued at as of 2018? - correct answer ✔$55 billion
In what ways can sponsor hospitality be utilized for business purposes? - correct answer ✔Reward
their own personnel, to court potential new clients, or to induce their clients to increase product use or
consumption, renew agreements, or sign new ones.
What is Affective Conditioning? Please provide at least three examples. - correct answer ✔Take a
product and place it next to other things consumers feel positive about.
What ROI, ROO, and ROE mean? Please Explain them. - correct answer ✔ROI return on investment,
ROO return on objective, and ROE return on experience
What does AIDA stand for? - correct answer ✔· A-increase awareness, I- attract interest, D-arouse
desire, and A-initiate action
What is the most essential piece of any successful marketing/advertising campaign? What is the core of
advertising? - correct answer ✔Core of advertising is communication.
What are the five types of endorsements? Please explain each of them. - correct answer ✔Print
Media, Radio, Podcasts, TV, Billboards.
What measurement is utilized in America to rank celebrity appeal of personality, character, licensing
properties, programs and brands? - correct answer ✔Explicit mode (I endorse this product), the
implicit mode (I use this product), the imperative mode (you should use this product), and the copresent
mode (in which the athlete merely appears in some setting with the product).
