MNE3703 Assignment 4 2026 PROJECT

MNE3703
ASSIGNMENT 4 2026

UNIQUE NO.
DUE DATE: JUNE 2026

, Question 1: Business Selection and Profile (15 Marks)

Business A: GreenPath Organics (South Africa)
1.1 Type of Business and Sector

GreenPath Organics is a small agricultural enterprise operating within the organic
farming and food production sector. The business focuses on sustainable farming
practices and environmentally friendly food production.

1.2 Products/Services Offered

The company produces and distributes organic vegetables, herbs, and fruit products. It
also offers farm-to-consumer delivery services and educational workshops on
sustainable agriculture.

1.3 Target Market

Its primary customers include health-conscious consumers, restaurants seeking organic
produce, environmentally conscious households, and specialty grocery stores.

1.4 Digital Platforms Used

GreenPath Organics maintains an active digital presence through:

 Company website
 Facebook page
 Instagram account
 WhatsApp Business
 YouTube channel

1.5 Visible Innovation

The business demonstrates innovation through online ordering systems, eco-friendly
packaging, direct farm-to-customer delivery, and the use of social media to educate
customers about sustainable agriculture and healthy lifestyles.