CIC AGENCY MANAGEMENT STUDY EXAMS
LATEST GUIDED QUESTIONS AND ANSWERS SURE
A+
✔✔Brand is the result of these factors - ✔✔1. Quality of personal relationships
2. Better coverage than coverage offered by other agencies
3. Better personal service through direct and anytime contact
4. A willingness and ability to solve problems
✔✔A realistic number for an agency to determine what number of new accounts is
realistic - ✔✔1. Consider the # of existing accounts
2. # of employees
3. quality of technology required to support accounts
4. Workflows
5. Procedures
✔✔Knock out factors - ✔✔reduce or eliminate their potential impact
examples:
-insufficient planning
-a lack of support from owners
-an unwillingness to invest financially
, ✔✔Factors to help determine the overall success of marketing efforts - ✔✔1. Who is the
agency's competition?
2. Does the agency have the right products for potential prospects?
3. Are there sufficient prospects to justify a marketing program?
4. Does the agency have employees with strong sales skills?
✔✔Types of printed marketing tools include - ✔✔1. Direct mail
2. Brochures
3. Newsletter
4. Journals
5. Billboards
✔✔Digital marketing includes - ✔✔1. Websites
2. Social Media
3. Email Blasts
4. TV
5. Radio
✔✔Steps to market Success - ✔✔1. Choose a target market
2. Differentiate from competitors
3. establish clear goals
4. Monitor and measure goals to measure success
5. Use measurement data to make adjustments along the way
✔✔Examples of limitations for agencies when getting new clients - ✔✔1. Enough staff
to make the program successful?
2. Is there sufficient expertise on hand to respond to customer queries?
3. Does the working relationship between the account manager and producer support
new business?
✔✔When gather metrics on prospects analyze the numbers related to - ✔✔1. How
much potential revenue is in the prospecting pipeline?
2. # of calls resulting in appointments
3. # of appointments per week
4. # of appointments resulting in sales closing ratio
5. # of closes per month
✔✔Once referrals are in hand you must - ✔✔1. Request an appointment
2. Set specific goals
3. Monitor the results to determine if the goals are being me
4. Send a thank you card or letter to the prospect
✔✔An effective website should - ✔✔1. Be responsive to all types of devices
2. be able to receive complete contact information
LATEST GUIDED QUESTIONS AND ANSWERS SURE
A+
✔✔Brand is the result of these factors - ✔✔1. Quality of personal relationships
2. Better coverage than coverage offered by other agencies
3. Better personal service through direct and anytime contact
4. A willingness and ability to solve problems
✔✔A realistic number for an agency to determine what number of new accounts is
realistic - ✔✔1. Consider the # of existing accounts
2. # of employees
3. quality of technology required to support accounts
4. Workflows
5. Procedures
✔✔Knock out factors - ✔✔reduce or eliminate their potential impact
examples:
-insufficient planning
-a lack of support from owners
-an unwillingness to invest financially
, ✔✔Factors to help determine the overall success of marketing efforts - ✔✔1. Who is the
agency's competition?
2. Does the agency have the right products for potential prospects?
3. Are there sufficient prospects to justify a marketing program?
4. Does the agency have employees with strong sales skills?
✔✔Types of printed marketing tools include - ✔✔1. Direct mail
2. Brochures
3. Newsletter
4. Journals
5. Billboards
✔✔Digital marketing includes - ✔✔1. Websites
2. Social Media
3. Email Blasts
4. TV
5. Radio
✔✔Steps to market Success - ✔✔1. Choose a target market
2. Differentiate from competitors
3. establish clear goals
4. Monitor and measure goals to measure success
5. Use measurement data to make adjustments along the way
✔✔Examples of limitations for agencies when getting new clients - ✔✔1. Enough staff
to make the program successful?
2. Is there sufficient expertise on hand to respond to customer queries?
3. Does the working relationship between the account manager and producer support
new business?
✔✔When gather metrics on prospects analyze the numbers related to - ✔✔1. How
much potential revenue is in the prospecting pipeline?
2. # of calls resulting in appointments
3. # of appointments per week
4. # of appointments resulting in sales closing ratio
5. # of closes per month
✔✔Once referrals are in hand you must - ✔✔1. Request an appointment
2. Set specific goals
3. Monitor the results to determine if the goals are being me
4. Send a thank you card or letter to the prospect
✔✔An effective website should - ✔✔1. Be responsive to all types of devices
2. be able to receive complete contact information
