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Marketingcommunicatiestrategie hoofdstuk 9, 10, 12

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Marketingcommunicatiestrategie hoofdstuk 9, 10, 12

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Marketingcommunicatiestrategie hoofdstuk 9, 10, 12 wat zijn promoties? de meeste promoties hebben ten doel de omzet tijdelijk een extra stimulans te geven. door de waarde van het product te verhogen door bijvoorbeeld een gratis premium of de prijs verlagen, wordt de aantrekkingskracht van het merk tijdelijk vergroot. door sampling kan de consument kennismaken met het nieuwe product wat is direct marketing? hiermee kan een bepaalde doelgroep heel gericht worden benaderd. doelstellingen zijn de directe beïnvloeding van het koopgedrag wat is winkelcommunicatie? op de plaats van verkoop wordt de consument geconfronteerd met displays, artikelpresentaties en verpakkingen. winkelcommunicatie kan hierdoor rechtstreeks invloed uitoefenen op het koopgedrag wat is persoonlijke verkoop? dit heeft als marcom-instrument het grote voordeel dat in een rechtstreeks contact met de klant kan worden ingehaakt op diens wensen en vragen wat zijn evenementen? het meest multimediale instrument. vrijwel alle media en vaak ook andere marcom-instrumenten kunnen hier worden gebruikt. waar wordt onderscheid in gemaakt in het marcomplan? -de marketingdoelgroep (mensen die nodig zijn om de commerciële doelstellingen te verwezenlijken) -de communicatiedoelgroep (de mensen op wie de reclamemaker de communicatieboodschap richt) -de mediadoelgroep

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Uploaded on: June 5, 2026
Number of pages: 19
Written in: 2025/2026
Type: Exam (elaborations)
Contains: Questions & answers

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Marketingcommunicatiestrategie hoofdstuk 9, 10, 12

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