TEST BANK
Mass Communication: Living in a Media World
Ralph Hanson
ST
────────────────────────────────────────────────────
6th Edition
UV
IA
?_
AP
TEST BANK
PR
OV
ED
? ?
, Mass Communication Living in a Media
World 6th Edition By Ralph Hanson
Table of Contents
ST
Chapter 1: Media World
Chapter 2: Mass Communication Effects—How
UV
Society and Media Interact
Chapter 3: Media Business
IA
Chapter 4: Books
?_
Chapter 5: Magazines
Chapter 6: Newspapers C the News
AP
Chapter 7: Audio: Music and Talk across Media
Chapter 8: Movies
PR
Chapter 9: Television
OV
Chapter 10: The Internet
Chapter 11: Advertising
ED
Chapter 12: Public Relations
Chapter 13: Media Law
??
Chapter 14: Media Ethics
Chapter 15: Global Media
, Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
Chapter 1
Test Bank
ST
Multiple Choice
1. How did Felix Kjellberg become an international star?
UV
a. winning the second season of the TV series The Voice.
b. starring in a series of online video game playthrough videos
c. writing controversial political blog posts
IA
d. directing the latest Avengers movie
Ans: b
?_
Answer Location: Opening vignette
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Comprehension
AP
Difficulty Level: Easy
2. News is most likely to break on .
PR
a. social media
b. broadcast television
c. cable news
OV
d. newspapers
Ans: a
Answer Location: Levels of Communication
Learning Objective: 1-1: Identify the four levels of communication
ED
Cognitive Domain: Knowledge
Difficulty Level: Easy
??
3. Facebook is a part of a growing type of online media known as which of the following?
a. file sharing
b. social media
, Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
c. SMCR
d. pre-media networking
Ans: b
Answer Location: Levels of Communication
ST
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Knowledge
Difficulty Level: Easy
UV
4. is a mass communication channel.
a. e-mail
IA
b. the Web
c. a cell phone
?_
d. a fax
Ans: b
Answer Location: The Channel
AP
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Understanding
Difficulty Level: Medium
PR
5. Mass communication is an example of which type of one-on-many communication?
a. one receiver to many senders
OV
b. one sender to many receivers
c. one receiver with many messages
d. one sender with many messages
Ans: b
ED
Answer Location: The Sender
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Comprehension
??
Difficulty Level: Medium
6. A message being sent through the media must be before it can be transmitted.
Mass Communication: Living in a Media World
Ralph Hanson
ST
────────────────────────────────────────────────────
6th Edition
UV
IA
?_
AP
TEST BANK
PR
OV
ED
? ?
, Mass Communication Living in a Media
World 6th Edition By Ralph Hanson
Table of Contents
ST
Chapter 1: Media World
Chapter 2: Mass Communication Effects—How
UV
Society and Media Interact
Chapter 3: Media Business
IA
Chapter 4: Books
?_
Chapter 5: Magazines
Chapter 6: Newspapers C the News
AP
Chapter 7: Audio: Music and Talk across Media
Chapter 8: Movies
PR
Chapter 9: Television
OV
Chapter 10: The Internet
Chapter 11: Advertising
ED
Chapter 12: Public Relations
Chapter 13: Media Law
??
Chapter 14: Media Ethics
Chapter 15: Global Media
, Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
Chapter 1
Test Bank
ST
Multiple Choice
1. How did Felix Kjellberg become an international star?
UV
a. winning the second season of the TV series The Voice.
b. starring in a series of online video game playthrough videos
c. writing controversial political blog posts
IA
d. directing the latest Avengers movie
Ans: b
?_
Answer Location: Opening vignette
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Comprehension
AP
Difficulty Level: Easy
2. News is most likely to break on .
PR
a. social media
b. broadcast television
c. cable news
OV
d. newspapers
Ans: a
Answer Location: Levels of Communication
Learning Objective: 1-1: Identify the four levels of communication
ED
Cognitive Domain: Knowledge
Difficulty Level: Easy
??
3. Facebook is a part of a growing type of online media known as which of the following?
a. file sharing
b. social media
, Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
c. SMCR
d. pre-media networking
Ans: b
Answer Location: Levels of Communication
ST
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Knowledge
Difficulty Level: Easy
UV
4. is a mass communication channel.
a. e-mail
IA
b. the Web
c. a cell phone
?_
d. a fax
Ans: b
Answer Location: The Channel
AP
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Understanding
Difficulty Level: Medium
PR
5. Mass communication is an example of which type of one-on-many communication?
a. one receiver to many senders
OV
b. one sender to many receivers
c. one receiver with many messages
d. one sender with many messages
Ans: b
ED
Answer Location: The Sender
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Comprehension
??
Difficulty Level: Medium
6. A message being sent through the media must be before it can be transmitted.
