MBA 650 Exam 4 Practice Quizzes ACTUAL UPDATED QUESTIONS AND CORRECT
ANSWERS
Which of the following is NOT one of the four important A
contributions an effectively trained company sales force
can make to consumer marketing?
A. remind end-consumers about the product
B. increase stock position
C. conduct missionary selling
D. manage key accounts
E. build enthusiasm
Which of the following is an example of a word-of-mouth B
marketing communication platform?
A. factory tours
B. chat rooms
C. trade shows
D. incentive programs
E. billboards
Which of the following marketing communications tools D
has the highest cost-effectiveness in the introduction
stage of the product life cycle?
A. interactive marketing
B. personal selling
C. direct marketing
D. events and experiences
E. sales promotion
Advertising and publicity play the most important roles in B
the conviction stage of buyer readiness.
A. True
B. False
One of the possible objectives of marketing B
communications is helping consumers evaluate a brand's
perceived ability to meet a currently relevant need.
Which of the following is a negatively oriented relevant
brand need?
A. sensory gratification
B. normal depletion
C. value enhancement
D. intellectual stimulation
E. social approval
,Which of the following is the correct order of stages that B
a buyer is assumed to pass through, by the four classic
response hierarchy models?
A. cognitive stage-behavioral stage-affective stage
B. cognitive stage-affective stage-behavioral stage
C. affective stage-behavioral stage-cognitive stage
D. behavioral stage-affective stage-cognitive stage
E. affective stage-cognitive stage-behavioral stage
Luke is considering the various options available to him to D
promote an energy drink, Turbozade, that has decreasing
sales volumes after having peaked some time back.
Which of the following marketing communications tools
should Luke focus marketing efforts on to keep the sales
volume up?
A. publicity
B. direct marketing
C. events and experiences
D. sales promotions
E. advertising
In general, personal selling is one of the most helpful A
tools for closing sales.
A. True
B. False
________ refer to the marketing communications element A
that involves company-sponsored activities and
programs designed to create daily or special brand-
related interactions with consumers.
A. Events and experiences
B. Trade promotions
C. Advertisements
D. Public relations
E. Publicity campaigns
Marketing communication strategy can be decided by C
conducting an image analysis, which profiles the target
audience in terms of __ _.
A. income levels
B. demographic characteristics
C. brand knowledge
D. purchase patterns
E. psychographic characteristics
, Which of the following statements correctly reflects a E
characteristic of public relations as a marketing
communications tool?
A. Public relations tools create an immediate, interactive
episode between two or more persons.
B. They incorporate an incentive that gives value to the
consumer.
C. Public relations communications can be prepared to
appeal to the addressed individual.
D. Given their live, real-time quality, public relations tools
are actively engaging for consumers.
E. Public relations can reach prospects who prefer to
avoid mass media and targeted promotions.
Creative strategies refer to the ________. B
A. novelty of a marketing communication
B. way marketers translate their messages into a specific
communication
C. type of medium used to deliver a marketing
communication
D. amount of creative content in a communications
message
E. degree of innovation involved in the marketing of a
product
Which of the following tools or combinations of tools is B
most influential at the comprehension stage of buyer
readiness?
A. sales promotion and personal selling
B. advertising and personal selling
C. publicity and personal selling
D. reminder advertising and publicity
E. sales promotion and advertising
ANSWERS
Which of the following is NOT one of the four important A
contributions an effectively trained company sales force
can make to consumer marketing?
A. remind end-consumers about the product
B. increase stock position
C. conduct missionary selling
D. manage key accounts
E. build enthusiasm
Which of the following is an example of a word-of-mouth B
marketing communication platform?
A. factory tours
B. chat rooms
C. trade shows
D. incentive programs
E. billboards
Which of the following marketing communications tools D
has the highest cost-effectiveness in the introduction
stage of the product life cycle?
A. interactive marketing
B. personal selling
C. direct marketing
D. events and experiences
E. sales promotion
Advertising and publicity play the most important roles in B
the conviction stage of buyer readiness.
A. True
B. False
One of the possible objectives of marketing B
communications is helping consumers evaluate a brand's
perceived ability to meet a currently relevant need.
Which of the following is a negatively oriented relevant
brand need?
A. sensory gratification
B. normal depletion
C. value enhancement
D. intellectual stimulation
E. social approval
,Which of the following is the correct order of stages that B
a buyer is assumed to pass through, by the four classic
response hierarchy models?
A. cognitive stage-behavioral stage-affective stage
B. cognitive stage-affective stage-behavioral stage
C. affective stage-behavioral stage-cognitive stage
D. behavioral stage-affective stage-cognitive stage
E. affective stage-cognitive stage-behavioral stage
Luke is considering the various options available to him to D
promote an energy drink, Turbozade, that has decreasing
sales volumes after having peaked some time back.
Which of the following marketing communications tools
should Luke focus marketing efforts on to keep the sales
volume up?
A. publicity
B. direct marketing
C. events and experiences
D. sales promotions
E. advertising
In general, personal selling is one of the most helpful A
tools for closing sales.
A. True
B. False
________ refer to the marketing communications element A
that involves company-sponsored activities and
programs designed to create daily or special brand-
related interactions with consumers.
A. Events and experiences
B. Trade promotions
C. Advertisements
D. Public relations
E. Publicity campaigns
Marketing communication strategy can be decided by C
conducting an image analysis, which profiles the target
audience in terms of __ _.
A. income levels
B. demographic characteristics
C. brand knowledge
D. purchase patterns
E. psychographic characteristics
, Which of the following statements correctly reflects a E
characteristic of public relations as a marketing
communications tool?
A. Public relations tools create an immediate, interactive
episode between two or more persons.
B. They incorporate an incentive that gives value to the
consumer.
C. Public relations communications can be prepared to
appeal to the addressed individual.
D. Given their live, real-time quality, public relations tools
are actively engaging for consumers.
E. Public relations can reach prospects who prefer to
avoid mass media and targeted promotions.
Creative strategies refer to the ________. B
A. novelty of a marketing communication
B. way marketers translate their messages into a specific
communication
C. type of medium used to deliver a marketing
communication
D. amount of creative content in a communications
message
E. degree of innovation involved in the marketing of a
product
Which of the following tools or combinations of tools is B
most influential at the comprehension stage of buyer
readiness?
A. sales promotion and personal selling
B. advertising and personal selling
C. publicity and personal selling
D. reminder advertising and publicity
E. sales promotion and advertising
