STUKENT MARKETING
CERTIFICATION TEST
QUESTIONS AND ANSWERS 2026
- 2027
Promoted tweets are ____ when a business is paying for their
placement - ANSWERS-labeled
True or False: All YouTube advertisements are in video form -
ANSWERS-false
What are the ranking factors of a successful YouTube channel? -
ANSWERS-Watch time, video length, number of subscribers, and
user interaction
True or False: quality sound, great visuals, a message and theme, and
a call to action are elements to consider when creating an effective
video as part of a business strategy - ANSWERS-true
You'll want your video ad on YouTube to be between _______ -
ANSWERS-15 and 60 seconds
What are the three ad types available on Snapchat? - ANSWERS-
Snap Ads, Filters, Lenses
,Content created for snapchat should be: - ANSWERS-Planned,
Prepared, and presentable
True or false: a business should switch up its snapchat ads weekly for
optimal performance - ANSWERS-true
What is NOT a snapchat ad campaign objective - ANSWERS-to
connect with influencers
What is an example of non paid social media advertising -
ANSWERS-a blog post targeted to millennials
How much does organic content cost? - ANSWERS-It doesn't cost
any money
True or False: if they've done their research, marketers don't need to
test or refresh their ads - ANSWERS-false
This is the process of gathering and analyzing data and behavior from
social media websites - ANSWERS-Social Media Analytics
Engaging in various strategies that help increase the level of overall
engagement across your social media platforms is evidence of an
effective ____ - ANSWERS-Social media Analytics plan
, True or false: a successful social media marketing plan always starts
with your company's goals and objectives - ANSWERS-true
true or false: running an audit on your competition involves
comparing your social media efforts with what your competitors are
doing - ANSWERS-true
What are the framework for everything a business does, including
marketing? - ANSWERS-goals
Which is not a tool used to schedule content to be posted? -
ANSWERS-canva
True or False: at the end of the campaign, the results should be
compared to the objectives to determine the effectiveness of the
campaign - ANSWERS-true
After an evaluation of your social media marketing campaign, you
should analyze the results and _______ - ANSWERS-adapt the
campaign
Your online representation can be your strongest _____ or your
biggest _____. - ANSWERS-Asset, Liability
True or False: in most cases, social media marketing principles and
strategies shouldn't be applied to a personal branding strategy -
ANSWERS-false
CERTIFICATION TEST
QUESTIONS AND ANSWERS 2026
- 2027
Promoted tweets are ____ when a business is paying for their
placement - ANSWERS-labeled
True or False: All YouTube advertisements are in video form -
ANSWERS-false
What are the ranking factors of a successful YouTube channel? -
ANSWERS-Watch time, video length, number of subscribers, and
user interaction
True or False: quality sound, great visuals, a message and theme, and
a call to action are elements to consider when creating an effective
video as part of a business strategy - ANSWERS-true
You'll want your video ad on YouTube to be between _______ -
ANSWERS-15 and 60 seconds
What are the three ad types available on Snapchat? - ANSWERS-
Snap Ads, Filters, Lenses
,Content created for snapchat should be: - ANSWERS-Planned,
Prepared, and presentable
True or false: a business should switch up its snapchat ads weekly for
optimal performance - ANSWERS-true
What is NOT a snapchat ad campaign objective - ANSWERS-to
connect with influencers
What is an example of non paid social media advertising -
ANSWERS-a blog post targeted to millennials
How much does organic content cost? - ANSWERS-It doesn't cost
any money
True or False: if they've done their research, marketers don't need to
test or refresh their ads - ANSWERS-false
This is the process of gathering and analyzing data and behavior from
social media websites - ANSWERS-Social Media Analytics
Engaging in various strategies that help increase the level of overall
engagement across your social media platforms is evidence of an
effective ____ - ANSWERS-Social media Analytics plan
, True or false: a successful social media marketing plan always starts
with your company's goals and objectives - ANSWERS-true
true or false: running an audit on your competition involves
comparing your social media efforts with what your competitors are
doing - ANSWERS-true
What are the framework for everything a business does, including
marketing? - ANSWERS-goals
Which is not a tool used to schedule content to be posted? -
ANSWERS-canva
True or False: at the end of the campaign, the results should be
compared to the objectives to determine the effectiveness of the
campaign - ANSWERS-true
After an evaluation of your social media marketing campaign, you
should analyze the results and _______ - ANSWERS-adapt the
campaign
Your online representation can be your strongest _____ or your
biggest _____. - ANSWERS-Asset, Liability
True or False: in most cases, social media marketing principles and
strategies shouldn't be applied to a personal branding strategy -
ANSWERS-false
