MGMT 443 MIDTERM QUESTIONS AND VERIFIED
ANSWERS
what is a key characteristic of the design thinking process?
an iterative approach to problem solving
which principle describes design thinking's shift from tech-centric orientation?
prioritizing values, experiences, and needs of people
which mindset is crucial in the design thinking framework?
willingness to test ideas with a growth mindset
what characterizes the design thinking approach to problem solving?
creating quick solutions to learn and refine insights
what is the fundamental approach to design thinking?
a creative and systematic approach to identifying and solving problems
which is not considered a core operational process in the new product development
(NPD) process?
accounting
3 multiple choice options
what percentage of new products fail to return cost on capital?
96%
3 multiple choice options
which stage in the NPD process asks the question 'What do we do'?
ideation
3 multiple choice options
what is a key characteristic of advanced analytics in market research?
predictive modelling and machine learning
, what defines a design failure in NPD?
product does not meet customer needs to solve their problems
what is a critical theme within design heuristics related to product development?
developing concepts based on user needs
what is the primary purpose of design heuristics in the design process?
to explore variations in concept elements and generate diverse design ideas
what potential benefit is suggested when combining design heuristics with group
interaction?
enhancing diverse idea generation
which of the following is NOT mentioned as a type of design heuristic approach?
implementing AI
how can designers use design heuristics to generate more design concepts?
by repeatedly applying heuristics or combining multiple heuristic prompts
what advanced text mining technique is for improving search capabilities?
fuzzy logic for misspellings
3 multiple choice options
in text processing, what is an example of a word tokenization challenge?
handling contractions like won't (will not)
what are the three main data sources mentioned in the modern approach?
big data external, big data internal, and market research
3 multiple choice options
according to the traditional approach, what is a key guideline for effective
brainstorming?
generate a large number of ideas
what is a key principle in the traditional approach to idea generation?
idea generation must be separated from idea evaluation
ANSWERS
what is a key characteristic of the design thinking process?
an iterative approach to problem solving
which principle describes design thinking's shift from tech-centric orientation?
prioritizing values, experiences, and needs of people
which mindset is crucial in the design thinking framework?
willingness to test ideas with a growth mindset
what characterizes the design thinking approach to problem solving?
creating quick solutions to learn and refine insights
what is the fundamental approach to design thinking?
a creative and systematic approach to identifying and solving problems
which is not considered a core operational process in the new product development
(NPD) process?
accounting
3 multiple choice options
what percentage of new products fail to return cost on capital?
96%
3 multiple choice options
which stage in the NPD process asks the question 'What do we do'?
ideation
3 multiple choice options
what is a key characteristic of advanced analytics in market research?
predictive modelling and machine learning
, what defines a design failure in NPD?
product does not meet customer needs to solve their problems
what is a critical theme within design heuristics related to product development?
developing concepts based on user needs
what is the primary purpose of design heuristics in the design process?
to explore variations in concept elements and generate diverse design ideas
what potential benefit is suggested when combining design heuristics with group
interaction?
enhancing diverse idea generation
which of the following is NOT mentioned as a type of design heuristic approach?
implementing AI
how can designers use design heuristics to generate more design concepts?
by repeatedly applying heuristics or combining multiple heuristic prompts
what advanced text mining technique is for improving search capabilities?
fuzzy logic for misspellings
3 multiple choice options
in text processing, what is an example of a word tokenization challenge?
handling contractions like won't (will not)
what are the three main data sources mentioned in the modern approach?
big data external, big data internal, and market research
3 multiple choice options
according to the traditional approach, what is a key guideline for effective
brainstorming?
generate a large number of ideas
what is a key principle in the traditional approach to idea generation?
idea generation must be separated from idea evaluation
