MCS 1000, Chapter 1 (Unit 1 and 2) UPDATED ACTUAL QUESTIONS AND CORRECT
ANSWERS
Marketing activity of creating, communicating, delivering and exchanging offerings that
benefit the organization, its stakeholders and society at large
1. Two or more parties with unsatisfied needs requirements for marketing to occur
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange
Market people with the desire and ability to buy specific product
Social Marketing designed to influence the behaviour of individuals in which the benefits od those
behaviour accrue to those individuals or to society in general and not to the
marketer
Ultimate consumers all people who use the goods and services purchased for a household
organizational buyers maufacturers, wholesalers, retailers, and government agencies that buy goods
and services for their own use
target market one or specific groups of potential consumers towards which an organization
directs its marketing program
1. Product 4 P's of Marketing
2. Price
3. Promotion
4. Place
Marketing mix marketing actions of 4 Ps, that he or she can take to create, communicate and
deliver value
environmental forces uncontrollable factors involving social , economic, technological, competitive and
regulatory forces
marketing program a plan that integrates the marketing mix to provide a good or service, or idea to
prospective buyers
Production Era -central notion was products would sell themselves
ANSWERS
Marketing activity of creating, communicating, delivering and exchanging offerings that
benefit the organization, its stakeholders and society at large
1. Two or more parties with unsatisfied needs requirements for marketing to occur
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange
Market people with the desire and ability to buy specific product
Social Marketing designed to influence the behaviour of individuals in which the benefits od those
behaviour accrue to those individuals or to society in general and not to the
marketer
Ultimate consumers all people who use the goods and services purchased for a household
organizational buyers maufacturers, wholesalers, retailers, and government agencies that buy goods
and services for their own use
target market one or specific groups of potential consumers towards which an organization
directs its marketing program
1. Product 4 P's of Marketing
2. Price
3. Promotion
4. Place
Marketing mix marketing actions of 4 Ps, that he or she can take to create, communicate and
deliver value
environmental forces uncontrollable factors involving social , economic, technological, competitive and
regulatory forces
marketing program a plan that integrates the marketing mix to provide a good or service, or idea to
prospective buyers
Production Era -central notion was products would sell themselves
