MCS 1000 (important question) UPDATED ACTUAL QUESTIONS AND CORRECT
ANSWERS
True or false: A disadvantage of marketing is that it false
cannot be used in the nonprofit sector.
it can be used
____ reflects the relationship of benefits to costs, or "what value
you get for what you give."
Which of the following tasks are performed by ~Organizing
entrepreneurs in business ventures? ~Managing operations
~Assuming risk
Organizing
Making the environment cleaner and safer
Managing operations
Creating advertisements
Assuming risk
As a way of____ , the logistic department can provide sharing information
purchase histories to those in charge of getting
merchandise to stores, so that those people can allocate
appropriate merchandise to individual stores.
Which of the following contribute to marketing's global affordable foreign travel and
presence? the Internet
affordable foreign travel
favorable tax laws
the Internet
accounting standards
Excellent supply chains effectively and efficiently ______ integrate
their supply chain partners.
Many of the most successful Canadian firms believe that Social responsibility
marketers should focus on which of the following beyond and Corporate citizenship
developing and marketing products and brands?
, Over the last 100 years, marketing has evolved from an value
activity designed simply to produce and sell products to
an integral business function aimed at creating ----- for
consumers and the company's shareholders.
Identify a true statement about value-oriented marketers. They constantly measure the benefits that customers perceive against the cost of
their offering.
Firms become value driven by focusing on which of the Using technologies to connect with customers
following activities?
Balancing customer benefits and costs
Paying taxes
Building relationships with customers
Using technologies to connect with customers
Balancing customer benefits and costs
Building relationships with customers
What is the fundamental factor underlying all buyer-seller An exchange
transactions?
Many businesspeople believe that marketing should corporate citizenship
focus on factors other than financial goals, such as
Production-oriented era Build a good product and it will sell itself.
Sales-oriented era Lots of advertising and personal selling are the keys to success.
Market-oriented era A growing focus on meeting customer needs and wants.
Value-based marketing era There is more to marketing than just meeting needs and wants; consumers also
expect a fair return for the price they pay.
______ is the percentage of a market comprised by a Market share
specific entity.
Market share
Market segment
The BCG matrix
Portfolio analysis
If a car company collaborated with a sheet metal corporate
supplier ---------, the car company would be the supplier's
partner.
ANSWERS
True or false: A disadvantage of marketing is that it false
cannot be used in the nonprofit sector.
it can be used
____ reflects the relationship of benefits to costs, or "what value
you get for what you give."
Which of the following tasks are performed by ~Organizing
entrepreneurs in business ventures? ~Managing operations
~Assuming risk
Organizing
Making the environment cleaner and safer
Managing operations
Creating advertisements
Assuming risk
As a way of____ , the logistic department can provide sharing information
purchase histories to those in charge of getting
merchandise to stores, so that those people can allocate
appropriate merchandise to individual stores.
Which of the following contribute to marketing's global affordable foreign travel and
presence? the Internet
affordable foreign travel
favorable tax laws
the Internet
accounting standards
Excellent supply chains effectively and efficiently ______ integrate
their supply chain partners.
Many of the most successful Canadian firms believe that Social responsibility
marketers should focus on which of the following beyond and Corporate citizenship
developing and marketing products and brands?
, Over the last 100 years, marketing has evolved from an value
activity designed simply to produce and sell products to
an integral business function aimed at creating ----- for
consumers and the company's shareholders.
Identify a true statement about value-oriented marketers. They constantly measure the benefits that customers perceive against the cost of
their offering.
Firms become value driven by focusing on which of the Using technologies to connect with customers
following activities?
Balancing customer benefits and costs
Paying taxes
Building relationships with customers
Using technologies to connect with customers
Balancing customer benefits and costs
Building relationships with customers
What is the fundamental factor underlying all buyer-seller An exchange
transactions?
Many businesspeople believe that marketing should corporate citizenship
focus on factors other than financial goals, such as
Production-oriented era Build a good product and it will sell itself.
Sales-oriented era Lots of advertising and personal selling are the keys to success.
Market-oriented era A growing focus on meeting customer needs and wants.
Value-based marketing era There is more to marketing than just meeting needs and wants; consumers also
expect a fair return for the price they pay.
______ is the percentage of a market comprised by a Market share
specific entity.
Market share
Market segment
The BCG matrix
Portfolio analysis
If a car company collaborated with a sheet metal corporate
supplier ---------, the car company would be the supplier's
partner.
