ProStart Level 2 Exam – Advanced Culinary Arts & Restaurant Management
Assessment
What consists of all of the food and services offered by an operation to guests? - ANS
✔✔Product-service mix
The list of steps an operation must take to sell a product or service to a specific market is called
a - ANS ✔✔Marketing plan
Which type of marketing treats people as different from each other and tries to make a focused
appeal to a distinct group of guests? - ANS ✔✔Target marketing
After marketers have completed a thorough research phase, what is the next step? - ANS
✔✔Establish objectives
A SWOT analysis focuses on a company's strengths, weaknesses, opportunities, and - ANS
✔✔Threats
Which type of sales promotion offers small, free tastes of food items? - ANS ✔✔Samples
Menu boards are an example of which type of promotional material? - ANS ✔✔Signage
What does the French term "du jour" mean? - ANS ✔✔Of the day
Which type of menu offers multiple choices within each course, for a set price? - ANS ✔✔Table
d'hote
Why is pricing a menu a critical process for any operation? - ANS ✔✔It determines profitability
, What is the best solution to helping out a puzzle menu item? - ANS ✔✔Decrease its price
The amount of money remaining for an operation after expenses have been paid is called the -
ANS ✔✔Profit
Which pricing method sets the percentage of the menu price that the food cost must be and
then divides the item's food cost by the percentage to develop the menu price? - ANS ✔✔Food
cost percentage method
Which pricing method works for a la carte menu items as well as menu items that comprise a
meal? - ANS ✔✔Contribution margin method
What method for pricing menu items uses operations-wide data to determine a dollar amount
that must be added to each major menu item's food cost? - ANS ✔✔Contribution margin
method
How do most restaurants commonly organize the food on their menus? - ANS ✔✔In the order
in which the food is eaten
When designing a menu, the term "layout" is best explained as - ANS ✔✔How the menu is
categorized and sequenced
Which menu item classification is popular but less profitable? - ANS ✔✔Plow horse
Which type of butter has had its milk solids and water removed using heat? - ANS ✔✔Clarified
Which type of cheese has mold injected or sprayed into the spread throughout it while it ages? -
ANS ✔✔Blue-veined
Assessment
What consists of all of the food and services offered by an operation to guests? - ANS
✔✔Product-service mix
The list of steps an operation must take to sell a product or service to a specific market is called
a - ANS ✔✔Marketing plan
Which type of marketing treats people as different from each other and tries to make a focused
appeal to a distinct group of guests? - ANS ✔✔Target marketing
After marketers have completed a thorough research phase, what is the next step? - ANS
✔✔Establish objectives
A SWOT analysis focuses on a company's strengths, weaknesses, opportunities, and - ANS
✔✔Threats
Which type of sales promotion offers small, free tastes of food items? - ANS ✔✔Samples
Menu boards are an example of which type of promotional material? - ANS ✔✔Signage
What does the French term "du jour" mean? - ANS ✔✔Of the day
Which type of menu offers multiple choices within each course, for a set price? - ANS ✔✔Table
d'hote
Why is pricing a menu a critical process for any operation? - ANS ✔✔It determines profitability
, What is the best solution to helping out a puzzle menu item? - ANS ✔✔Decrease its price
The amount of money remaining for an operation after expenses have been paid is called the -
ANS ✔✔Profit
Which pricing method sets the percentage of the menu price that the food cost must be and
then divides the item's food cost by the percentage to develop the menu price? - ANS ✔✔Food
cost percentage method
Which pricing method works for a la carte menu items as well as menu items that comprise a
meal? - ANS ✔✔Contribution margin method
What method for pricing menu items uses operations-wide data to determine a dollar amount
that must be added to each major menu item's food cost? - ANS ✔✔Contribution margin
method
How do most restaurants commonly organize the food on their menus? - ANS ✔✔In the order
in which the food is eaten
When designing a menu, the term "layout" is best explained as - ANS ✔✔How the menu is
categorized and sequenced
Which menu item classification is popular but less profitable? - ANS ✔✔Plow horse
Which type of butter has had its milk solids and water removed using heat? - ANS ✔✔Clarified
Which type of cheese has mold injected or sprayed into the spread throughout it while it ages? -
ANS ✔✔Blue-veined
