MKT 300 Chapter 2 Questions (Marketing Management – 2026)
organizational missions and goals - correct answer ✔✔The strategic planning process begins
with _______.
market development - correct answer ✔✔Which of the following competitive growth strategies
strives to increase sales of current products in new markets?
market growth/market share matrix - correct answer ✔✔Which of the following is based on the
philosophy that a product's market growth rate and its market share are important
considerations in determining marketing strategy?
corporate identity - correct answer ✔✔The unique symbols, personalities, and philosophies
that support all corporate activities including strategic planning and marketing are best
described as _______.
market opportunity - correct answer ✔✔When the right combination of circumstances and
timing permits an organization to take action to reach a particular target market, there exists
a(n) _______.
threats - correct answer ✔✔When conducting a SWOT analysis, which of the following are
barriers that could prevent an organization from reaching its objective?
late-mover advantage - correct answer ✔✔The ability of competitors to achieve long-term
competitive advantages by entering the market later and not being the first to offer a certain
product in the marketplace is called _______.
target market; marketing mix - correct answer ✔✔A marketing strategy is the selection of a(n)
_______ and the creation of a(n) _______ that will satisfy the needs of target-market members.
marketing objective - correct answer ✔✔A _______ states what is to be accomplished through
marketing activities.
decentralized organization - correct answer ✔✔Decision-making authority is delegated as far
down the chain of command as possible in a(n) _______.
Assigning responsibility for completing each activity to one or more employees, teams, or
managers - correct answer ✔✔Which of the following is the last step of establishing a
marketing implementation timetable?
training - correct answer ✔✔An essential element of communicating with marketing employees
is _______.
organizational missions and goals - correct answer ✔✔The strategic planning process begins
with _______.
market development - correct answer ✔✔Which of the following competitive growth strategies
strives to increase sales of current products in new markets?
market growth/market share matrix - correct answer ✔✔Which of the following is based on the
philosophy that a product's market growth rate and its market share are important
considerations in determining marketing strategy?
corporate identity - correct answer ✔✔The unique symbols, personalities, and philosophies
that support all corporate activities including strategic planning and marketing are best
described as _______.
market opportunity - correct answer ✔✔When the right combination of circumstances and
timing permits an organization to take action to reach a particular target market, there exists
a(n) _______.
threats - correct answer ✔✔When conducting a SWOT analysis, which of the following are
barriers that could prevent an organization from reaching its objective?
late-mover advantage - correct answer ✔✔The ability of competitors to achieve long-term
competitive advantages by entering the market later and not being the first to offer a certain
product in the marketplace is called _______.
target market; marketing mix - correct answer ✔✔A marketing strategy is the selection of a(n)
_______ and the creation of a(n) _______ that will satisfy the needs of target-market members.
marketing objective - correct answer ✔✔A _______ states what is to be accomplished through
marketing activities.
decentralized organization - correct answer ✔✔Decision-making authority is delegated as far
down the chain of command as possible in a(n) _______.
Assigning responsibility for completing each activity to one or more employees, teams, or
managers - correct answer ✔✔Which of the following is the last step of establishing a
marketing implementation timetable?
training - correct answer ✔✔An essential element of communicating with marketing employees
is _______.
