MARK 3336 FINAL QUESTIONS AND VERIFIED
ANSWERS
Market Targeting - Answers - consists of evaluating each market segment's
attractiveness and selecting one or more market segments to enter
Positing Statement - Answers - "To busy multitaskers who need help remembering
things, Evernote is the only digital content management application that makes it easy
to capture and remember moments and ideas from your everyday life using your
computer, phone, tablet, and the web." this is an example of a(n)
which of the following is the first step in the marketing research process? - Answers -
Defining the problem and objectives of the study
Competitive marketing intelligence - Answers - The marketing department of a reputed
firm wants to improve strategic decision making, track the actions of other players in the
market, and provide early warning of the opportunities and threat. Which of the following
would help the firm achieve its objectives?
Straight Rebuy - Answers - reorders 50 printers from a designated provider without any
modifications. This is an example of
Which of the following is the first step in the strategic planning - Answers - Defining the
organizational mission
experimental research - Answers - Kinger Burgers came out with a new hamburger and
before including it into its main menu, released it in two different cities with two different
prices. The marketers at Kinger Burger then analyzed the different levels of purchase
made at these two different places, planning to use to info to help them set a nationwide
price for the new offering. This is an example of
Mission statement - Answers - A ____________ documents an organizations purpose—
what it wants to accomplish in the larger environment.
Which of the following is true about business purchases? - Answers - Business
purchases involve more professional purchasing effort than consumer purchases.
Differentiation - Answers - involves actually distinguishing the firms market offering to
create superior customer value.
Packaging - Answers - The 4 P's are central to marketing activity. Which of the following
is not one of them?
, Social Marketing - Answers - Advertising campaigns involving issues ranging from
health care, education, and environmental sustainability to human rights and personal
safety can be classified under _______?
convience products - Answers - are consumer products and services that customers
usually buy frequently, immediately, and with minimal comparison and buying effort.
Habitual buying behavior - Answers - Which of the following consumer buying behaviors
is related to conditions of low-consumer involvement and little significant brand
difference?
Positioning - Answers - consists of arranging for a market offering to occupy a clear,
distinctive, and desirable place relative to competing products in the minds of target
consumers.
Psychographics - Answers - segmentation divides buyers into different segments based
on social class, lifestyle, or personality characteristics
Which of the following is an advantage of using an internal database? - Answers -
Internal databases can be accessed more quickly and cheaply than other information
sources.
Geographic segmentation - Answers - "Many companies today are localizing their
products, advertising, promotion, and sales efforts to fit the needs of individual regions,
cities, and neighborhoods". This is an example of
Exploratory - Answers - In _____________ research, the objective is to gather
preliminary information that will help define the problem and suggest hypotheses.
Demographic - Answers - _____________ segmentation divides the market into
segments based on variables such as age, life-cycle stage, gender, income, occupation,
religion, ethnicity, and generation.
Which of the following is true about secondary data? - Answers - It can be obtained
more quickly and at a lower cost than primary data
Gatekeeper - Answers - A(n) _________________ controls the flow of information to
others in the buying center.
Which of the following is true with regard to cash flow? - Answers - They can be used to
help finance the company's question marks and stars.
Question marks - Answers - are low-share business units in high-growth markets that
require a lot of cash to hold their share.
ANSWERS
Market Targeting - Answers - consists of evaluating each market segment's
attractiveness and selecting one or more market segments to enter
Positing Statement - Answers - "To busy multitaskers who need help remembering
things, Evernote is the only digital content management application that makes it easy
to capture and remember moments and ideas from your everyday life using your
computer, phone, tablet, and the web." this is an example of a(n)
which of the following is the first step in the marketing research process? - Answers -
Defining the problem and objectives of the study
Competitive marketing intelligence - Answers - The marketing department of a reputed
firm wants to improve strategic decision making, track the actions of other players in the
market, and provide early warning of the opportunities and threat. Which of the following
would help the firm achieve its objectives?
Straight Rebuy - Answers - reorders 50 printers from a designated provider without any
modifications. This is an example of
Which of the following is the first step in the strategic planning - Answers - Defining the
organizational mission
experimental research - Answers - Kinger Burgers came out with a new hamburger and
before including it into its main menu, released it in two different cities with two different
prices. The marketers at Kinger Burger then analyzed the different levels of purchase
made at these two different places, planning to use to info to help them set a nationwide
price for the new offering. This is an example of
Mission statement - Answers - A ____________ documents an organizations purpose—
what it wants to accomplish in the larger environment.
Which of the following is true about business purchases? - Answers - Business
purchases involve more professional purchasing effort than consumer purchases.
Differentiation - Answers - involves actually distinguishing the firms market offering to
create superior customer value.
Packaging - Answers - The 4 P's are central to marketing activity. Which of the following
is not one of them?
, Social Marketing - Answers - Advertising campaigns involving issues ranging from
health care, education, and environmental sustainability to human rights and personal
safety can be classified under _______?
convience products - Answers - are consumer products and services that customers
usually buy frequently, immediately, and with minimal comparison and buying effort.
Habitual buying behavior - Answers - Which of the following consumer buying behaviors
is related to conditions of low-consumer involvement and little significant brand
difference?
Positioning - Answers - consists of arranging for a market offering to occupy a clear,
distinctive, and desirable place relative to competing products in the minds of target
consumers.
Psychographics - Answers - segmentation divides buyers into different segments based
on social class, lifestyle, or personality characteristics
Which of the following is an advantage of using an internal database? - Answers -
Internal databases can be accessed more quickly and cheaply than other information
sources.
Geographic segmentation - Answers - "Many companies today are localizing their
products, advertising, promotion, and sales efforts to fit the needs of individual regions,
cities, and neighborhoods". This is an example of
Exploratory - Answers - In _____________ research, the objective is to gather
preliminary information that will help define the problem and suggest hypotheses.
Demographic - Answers - _____________ segmentation divides the market into
segments based on variables such as age, life-cycle stage, gender, income, occupation,
religion, ethnicity, and generation.
Which of the following is true about secondary data? - Answers - It can be obtained
more quickly and at a lower cost than primary data
Gatekeeper - Answers - A(n) _________________ controls the flow of information to
others in the buying center.
Which of the following is true with regard to cash flow? - Answers - They can be used to
help finance the company's question marks and stars.
Question marks - Answers - are low-share business units in high-growth markets that
require a lot of cash to hold their share.
