DPR1503 Assignment 3 Portfolio (ANSWERS) Semester 1 2026 - Due 29 May 2026

DPR1503 Assignment 3 Portfolio (ANSWERS) Semester 1 2026 - Due 29 May 2026. For assistance, Whats-App 0.8.1..2.7.8..3.3.7.2. Guaranteed distinction quality with trusted academic solutions, clear explanations, professional formatting, and reliable support. QUESTION 1 Click on the link below and then answer the question that follows: Critically discuss the below core values and extract examples from the article. The Public Relations Institute of Southern Africa (2022) suggests that the overarching concept of public relations is building mutual benefits. (10 marks) NB: The following are core values of the definition of public relations according to PRISA a.Management functions b.Establishes c.Understanding and acceptance d.Co-operation e.Publics QUESTION 2 Using Seitel’s categories of publics, and the pictures below (A-D), identify which picture matches each category. Justify your choices in your own words to demonstrate understanding. According to Seitel (2011), publics in public relations are defined as, “groups of people who share a common interest in a particular issue or organisation and who can affect or are affected by the organisation’s actions.” (12 marks) Picture A Picture B Source: AI-generated images using ChatGPT Source: AI-generated images using ChatGPT Picture C Picture D Source: AI-generated images using ChatGPT QUESTION 3 Click on the link below and then answer the question that follows: Using systems theory, evaluate whether the Office of the Tax Ombud operates in an open or closed system. Your answer must have the following: 3.1 Define the concepts of an open system and a closed system in your own words. (3) 3.2 State clearly whether the Office of the Tax Ombud functions primarily as an open or closed system. (2) 3.3 Analyse the case study by referring to at least three relevant examples from the link to support your answer. (6) 3.4 Explain and justify how these examples demonstrate the characteristics of the chosen type of system. (4) (15 marks) QUESTION 4 4.1 Define internal public relations and identify three groups of people who are considered internal stakeholders in an organisation. (4) 4.2 Read the scenario below and answer the questions that follow. You have just been appointed as the Internal PR officer at Mzansi Foods, a large food manufacturing company based in Pretoria. The company has recently undergone a major restructuring, and employees are anxious, spreading rumors on groups, and feeling disconnected from leadership. The CEO asks you to step in and restore trust and morale. (a)Using your knowledge of internal PR, explain how you can use the principle of"having your ear to the ground" to address the situation at Mzansi Foods.(3) (b)A company's health and image depend on the involvement and happiness of itsemployees. With reference to this principle, recommend TWO practical internalcommunication actions Thandi should implement at Mzansi Foods to make employeesfeel valued stakeholders. (4) (c)The CEO suggests that internal PR is only needed during crises. Do you agree ordisagree? Motivate your answer with reference to the broader role of internal PR in anorganisation. (3)