E-COMMERCE
BY: SACHIT ANAND
, THE CONCEPT OF E-COMMERCE
• Electronic commerce (e-commerce) is a business platform which allows the interaction
between buyers and sellers over the internet – it operates on a digital business model
where the major market segments are operated in.
• The 4 major market segments include –
• 1. Business – Business (B2B): commercial transactions between businesses itself
• 2. Business – Consumer (B2C): the act of selling of a product directly to the consumer;
there is no middleman involved
• 3. Consumer – Consumer (C2C): customers interact with each other to either sell or
purchase products; trading between consumers
• 4. Consumer – Business (C2B): businesses purchase products from the consumer; there i
no middleman involved [opposite to the B2C model]
BY: SACHIT ANAND
, THE CONCEPT OF E-COMMERCE
• Electronic commerce (e-commerce) is a business platform which allows the interaction
between buyers and sellers over the internet – it operates on a digital business model
where the major market segments are operated in.
• The 4 major market segments include –
• 1. Business – Business (B2B): commercial transactions between businesses itself
• 2. Business – Consumer (B2C): the act of selling of a product directly to the consumer;
there is no middleman involved
• 3. Consumer – Consumer (C2C): customers interact with each other to either sell or
purchase products; trading between consumers
• 4. Consumer – Business (C2B): businesses purchase products from the consumer; there i
no middleman involved [opposite to the B2C model]
