WPC 150: Marketing Workbook UPDATED ACTUAL QUESTIONS AND CORRECT
ANSWERS
Marketing is the activities, sets of institutions, and value
processes that add __ for customers.
, The first era in marketing was a focus on producing as production
much as possible because of high demand. This was
termed the____ era which was followed by the selling era,
the marketing concept era and finally the customer
relationship era..
States use marketing to attract many groups. Choose the Tourists
two main groups from the list that states try to attract: New businesses
The four factors in the marketing mix are: product, price, place, and promotion
Many customers value fast, fresh, flavorful food that is price
free of preservatives, chemicals, and antibiotics. The
marketing mix factor that represents the value of the
product is __ _.
The activities buyers and sellers perform to facilitate marketing
mutually satisfying exchanges is:
Marketing started with companies selling whatever they production
produced without considering customer needs. This was
called the____ era of marketing.
State governments will use marketing in order to: attract new business and tourism
The factors that go into a marketing program: product, marketing
price, place, and promotion, are called the mix.
Food companies truly seem to be listening to customers product
who want healthy fast-food that is preservative, chemical,
and antibiotic free. They are adjusting the ___ element of
the marketing mix to meet customer needs.
The activity, set of institutions, and processes for creating, marketing
communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large is called _____
Rank order the different eras of marketing by putting the 1. Production
earliest at the top to the most recent at the bottom. 2. Sales
3. Marketing Concept
4. Customer Relationship
State governments use _____ to compete with other states marketing
and countries to locate businesses in their areas.
Any physical good, service, or idea that satisfies a want or product
need is a
ANSWERS
Marketing is the activities, sets of institutions, and value
processes that add __ for customers.
, The first era in marketing was a focus on producing as production
much as possible because of high demand. This was
termed the____ era which was followed by the selling era,
the marketing concept era and finally the customer
relationship era..
States use marketing to attract many groups. Choose the Tourists
two main groups from the list that states try to attract: New businesses
The four factors in the marketing mix are: product, price, place, and promotion
Many customers value fast, fresh, flavorful food that is price
free of preservatives, chemicals, and antibiotics. The
marketing mix factor that represents the value of the
product is __ _.
The activities buyers and sellers perform to facilitate marketing
mutually satisfying exchanges is:
Marketing started with companies selling whatever they production
produced without considering customer needs. This was
called the____ era of marketing.
State governments will use marketing in order to: attract new business and tourism
The factors that go into a marketing program: product, marketing
price, place, and promotion, are called the mix.
Food companies truly seem to be listening to customers product
who want healthy fast-food that is preservative, chemical,
and antibiotic free. They are adjusting the ___ element of
the marketing mix to meet customer needs.
The activity, set of institutions, and processes for creating, marketing
communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large is called _____
Rank order the different eras of marketing by putting the 1. Production
earliest at the top to the most recent at the bottom. 2. Sales
3. Marketing Concept
4. Customer Relationship
State governments use _____ to compete with other states marketing
and countries to locate businesses in their areas.
Any physical good, service, or idea that satisfies a want or product
need is a
