Elite Academic Institute 068 053 8213 /0717 513 144/ 061 262 1185
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Educating the world for a better change
,Elite Academic Institute 068 053 8213 /0717 513 144/ 061 262 1185
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore, the documents provided here including past assignments, tests
and notes are intended SOLELY for educational purposes and as a guide to help
students understand academic concepts and improve their writing skills. These
materials should not be submitted as final work, as doing so may constitute academic
dishonesty. Students are encouraged to use them as reference points, develop their
own understanding and produce original work that reflects their knowledge and critical
thinking. Students are also encouraged to regenerate their own (personalized)
solutions paying particular attention to module contents as prescribed by module
facilitators, lecturers and supervisors. If this document is plagiarized by the users and
fails, ELITE ACADEMIC INSTITUTE should not be rendered accountable since the
contents in this document only give learners a kick-start on what is expected of them
from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE ALL THE INFORMATION IN
THIS DOCUMENT IN WRITING THEIR ASSIGNMENT
Educating the world for a better change
,Elite Academic Institute 068 053 8213 /0717 513 144/ 061 262 1185
Table of Contents
INTRODUCTION .................................................................................................................. 5
SECTION 1 ........................................................................................................................... 5
BACKGROUND OF THE SME/SMME: ELITE ACADEMIC INSTITUTE................................ 5
Background of Elite Academic Institute ................................................................................. 6
SECTION 2 ........................................................................................................................... 7
ASSIGNMENT 01 CORRECTIONS AND SUGGESTIONS ................................................... 7
Technological Progress in Africa and its Application to Elite Academic Institute .................... 8
Practical Application to Elite Academic Institute .................................................................... 9
Population Implications and Their Influence on Marketing Structure ................................... 10
Practical Application to Elite Academic Institute .................................................................. 11
Marketing Implications of Growth in Mobile and Internet Access ......................................... 11
Practical Application to Elite Academic Institute .................................................................. 12
SECTION 3 ......................................................................................................................... 13
ANSWERS TO ASSIGNMENT 03 QUESTIONS ................................................................. 13
The Informal Economy from a South African Perspective ................................................... 14
Conceptual Understanding of the Informal Economy .......................................................... 14
Characteristics of the South African Informal Economy ....................................................... 14
Economic Importance of the Informal Economy .................................................................. 15
Practical Examples of Elite Academic Institute in Relation to the South African Informal
Economy ............................................................................................................................. 16
Providing Educational Access to Informal Sector Participants ............................................. 16
Supporting Digital Inclusion within Informal Communities ................................................... 16
Flexible Financial Systems for Informal Consumers ............................................................ 17
Entrepreneurial Consultancy and Skills Development ......................................................... 17
The Role of SMMEs in the Township Economy................................................................... 17
Understanding the Township Economy ............................................................................... 17
SMMEs as Drivers of Employment Creation ....................................................................... 18
Promotion of Innovation and Entrepreneurship ................................................................... 18
Contribution to Poverty Reduction and Social Development................................................ 19
Educating the world for a better change
, Elite Academic Institute 068 053 8213 /0717 513 144/ 061 262 1185
Practical Examples of How Elite Academic Institute Contributes Toward the Township
Economy ............................................................................................................................. 19
Educational Empowerment and Human Capital Development ............................................ 19
Promotion of Digital Literacy ............................................................................................... 19
Supporting Working Professionals and Adult Learners........................................................ 20
Encouraging Entrepreneurial Thinking ................................................................................ 20
Product Application from a South African Perspective......................................................... 20
Product Adaptation within the South African Market ............................................................ 21
Comparison Between Bathu and Elite Academic Institute ................................................... 21
Similarities Between Bathu and Elite Academic Institute ..................................................... 21
Differences Between Bathu and Elite Academic Institute .................................................... 22
SECTION 4 ......................................................................................................................... 23
RECOMMENDATIONS FOR ELITE ACADEMIC INSTITUTE ............................................. 23
Recommendation 1: Optimisation for Mobile-First Service Delivery .................................... 23
Recommendation 2: Integration of Inclusive Digital Financial Services ............................... 24
Recommendation 3: Strengthening Customer Engagement Through WhatsApp and Social
Communication Platforms ................................................................................................... 24
Recommendation 4: Strategic Targeting of the Township and Emerging Middle-Class Market
........................................................................................................................................... 25
Recommendation 5: Expansion of Firm-Generated Content and Digital Branding............... 26
Recommendation 6: Expansion of Consultancy Services to Township Entrepreneurs and
Informal Businesses ............................................................................................................ 27
Recommendation 7: Implementation of Needs-Based Segmentation and Personalised
Services .............................................................................................................................. 27
Recommendation 8: Establishment of Strategic Learning Support Hubs ............................. 28
CONCLUSION .................................................................................................................... 29
References ......................................................................................................................... 30
Educating the world for a better change
ademic In
Ac sti
te
tu
Eli
te
W
er
de
a
h
eG M
raduates Ar e
Educating the world for a better change
,Elite Academic Institute 068 053 8213 /0717 513 144/ 061 262 1185
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore, the documents provided here including past assignments, tests
and notes are intended SOLELY for educational purposes and as a guide to help
students understand academic concepts and improve their writing skills. These
materials should not be submitted as final work, as doing so may constitute academic
dishonesty. Students are encouraged to use them as reference points, develop their
own understanding and produce original work that reflects their knowledge and critical
thinking. Students are also encouraged to regenerate their own (personalized)
solutions paying particular attention to module contents as prescribed by module
facilitators, lecturers and supervisors. If this document is plagiarized by the users and
fails, ELITE ACADEMIC INSTITUTE should not be rendered accountable since the
contents in this document only give learners a kick-start on what is expected of them
from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE ALL THE INFORMATION IN
THIS DOCUMENT IN WRITING THEIR ASSIGNMENT
Educating the world for a better change
,Elite Academic Institute 068 053 8213 /0717 513 144/ 061 262 1185
Table of Contents
INTRODUCTION .................................................................................................................. 5
SECTION 1 ........................................................................................................................... 5
BACKGROUND OF THE SME/SMME: ELITE ACADEMIC INSTITUTE................................ 5
Background of Elite Academic Institute ................................................................................. 6
SECTION 2 ........................................................................................................................... 7
ASSIGNMENT 01 CORRECTIONS AND SUGGESTIONS ................................................... 7
Technological Progress in Africa and its Application to Elite Academic Institute .................... 8
Practical Application to Elite Academic Institute .................................................................... 9
Population Implications and Their Influence on Marketing Structure ................................... 10
Practical Application to Elite Academic Institute .................................................................. 11
Marketing Implications of Growth in Mobile and Internet Access ......................................... 11
Practical Application to Elite Academic Institute .................................................................. 12
SECTION 3 ......................................................................................................................... 13
ANSWERS TO ASSIGNMENT 03 QUESTIONS ................................................................. 13
The Informal Economy from a South African Perspective ................................................... 14
Conceptual Understanding of the Informal Economy .......................................................... 14
Characteristics of the South African Informal Economy ....................................................... 14
Economic Importance of the Informal Economy .................................................................. 15
Practical Examples of Elite Academic Institute in Relation to the South African Informal
Economy ............................................................................................................................. 16
Providing Educational Access to Informal Sector Participants ............................................. 16
Supporting Digital Inclusion within Informal Communities ................................................... 16
Flexible Financial Systems for Informal Consumers ............................................................ 17
Entrepreneurial Consultancy and Skills Development ......................................................... 17
The Role of SMMEs in the Township Economy................................................................... 17
Understanding the Township Economy ............................................................................... 17
SMMEs as Drivers of Employment Creation ....................................................................... 18
Promotion of Innovation and Entrepreneurship ................................................................... 18
Contribution to Poverty Reduction and Social Development................................................ 19
Educating the world for a better change
, Elite Academic Institute 068 053 8213 /0717 513 144/ 061 262 1185
Practical Examples of How Elite Academic Institute Contributes Toward the Township
Economy ............................................................................................................................. 19
Educational Empowerment and Human Capital Development ............................................ 19
Promotion of Digital Literacy ............................................................................................... 19
Supporting Working Professionals and Adult Learners........................................................ 20
Encouraging Entrepreneurial Thinking ................................................................................ 20
Product Application from a South African Perspective......................................................... 20
Product Adaptation within the South African Market ............................................................ 21
Comparison Between Bathu and Elite Academic Institute ................................................... 21
Similarities Between Bathu and Elite Academic Institute ..................................................... 21
Differences Between Bathu and Elite Academic Institute .................................................... 22
SECTION 4 ......................................................................................................................... 23
RECOMMENDATIONS FOR ELITE ACADEMIC INSTITUTE ............................................. 23
Recommendation 1: Optimisation for Mobile-First Service Delivery .................................... 23
Recommendation 2: Integration of Inclusive Digital Financial Services ............................... 24
Recommendation 3: Strengthening Customer Engagement Through WhatsApp and Social
Communication Platforms ................................................................................................... 24
Recommendation 4: Strategic Targeting of the Township and Emerging Middle-Class Market
........................................................................................................................................... 25
Recommendation 5: Expansion of Firm-Generated Content and Digital Branding............... 26
Recommendation 6: Expansion of Consultancy Services to Township Entrepreneurs and
Informal Businesses ............................................................................................................ 27
Recommendation 7: Implementation of Needs-Based Segmentation and Personalised
Services .............................................................................................................................. 27
Recommendation 8: Establishment of Strategic Learning Support Hubs ............................. 28
CONCLUSION .................................................................................................................... 29
References ......................................................................................................................... 30
Educating the world for a better change
