EXCELCENTRE LEARNING INSTITUTE 061 043 9805
PU E
SHI
NG Y L E NC
OU TO THE GATE OF EXC EL
Education is the most powerful weapon which you can use to change the world
,EXCELCENTRE LEARNING INSTITUTE 061 043 9805
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore students must use this document ONLY as a guideline. Hence
students have regenerated their own (personalized) solutions paying particular
attention to module contents as prescribed by module facilitators, lecturers and
supervisors. This document’s purpose is to compact all sources of information that
might be relevant to students’ assignments, hence additional knowledge on the
provided information is not restricted by the authors. However, submitting this
document as one’s final work is considered unethical, and students should be
penalized. If this document is plagiarized by the users and fails, EXCELCENTRE
should not be rendered accountable since the contents in this document only give
learners a kick-start on what is expected of them from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE EVERY DETAIL IN THIS
DOCUMENT IN WRITING THEIR ASSIGNMENT
Education is the most powerful weapon which you can use to change the world
, EXCELCENTRE LEARNING INSTITUTE 061 043 9805
Table of Contents
Introduction ................................................................................................................ 5
SECTION 1 ................................................................................................................ 5
BACKGROUND OF THE SME/SMME: EXCELCENTRE LEARNING INSTITUTE .... 5
Background of ExcelCentre Learning Institute ........................................................... 6
SECTION 2 ................................................................................................................ 7
ASSIGNMENT 01 CORRECTIONS AND SUGGESTIONS ....................................... 7
Technological Progress in Africa and its Application to ExcelCentre Learning Institute
................................................................................................................................... 8
Practical Application to ExcelCentre Learning Institute .............................................. 9
Population Implications and Their Influence on Marketing Structure ........................ 10
Practical Application to ExcelCentre Learning Institute ............................................ 11
Marketing Implications of Growth in Mobile and Internet Access ............................. 11
Practical Application to ExcelCentre Learning Institute ............................................ 12
SECTION 3 .............................................................................................................. 13
ANSWERS TO ASSIGNMENT 03 QUESTIONS ..................................................... 13
The Informal Economy from a South African Perspective ........................................ 14
Practical Application to ExcelCentre Learning Institute ............................................ 15
The Role of SMMEs in the Township Economy ....................................................... 16
Practical Application: Contribution of ExcelCentre Learning Institute to the Township
Economy .................................................................................................................. 17
3.4 Product Application from a South African Perspective ....................................... 18
Comparison Between Bathu and ExcelCentre Learning Institute ............................. 18
SECTION 4 .............................................................................................................. 20
RECOMMENDATIONS FOR EXCELCENTRE LEARNING INSTITUTE ................. 20
Recommendation 1: Optimisation for Mobile-First Service Delivery ......................... 21
Recommendation 2: Integration of Inclusive Digital Financial Services.................... 21
Education is the most powerful weapon which you can use to change the world
PU E
SHI
NG Y L E NC
OU TO THE GATE OF EXC EL
Education is the most powerful weapon which you can use to change the world
,EXCELCENTRE LEARNING INSTITUTE 061 043 9805
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore students must use this document ONLY as a guideline. Hence
students have regenerated their own (personalized) solutions paying particular
attention to module contents as prescribed by module facilitators, lecturers and
supervisors. This document’s purpose is to compact all sources of information that
might be relevant to students’ assignments, hence additional knowledge on the
provided information is not restricted by the authors. However, submitting this
document as one’s final work is considered unethical, and students should be
penalized. If this document is plagiarized by the users and fails, EXCELCENTRE
should not be rendered accountable since the contents in this document only give
learners a kick-start on what is expected of them from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE EVERY DETAIL IN THIS
DOCUMENT IN WRITING THEIR ASSIGNMENT
Education is the most powerful weapon which you can use to change the world
, EXCELCENTRE LEARNING INSTITUTE 061 043 9805
Table of Contents
Introduction ................................................................................................................ 5
SECTION 1 ................................................................................................................ 5
BACKGROUND OF THE SME/SMME: EXCELCENTRE LEARNING INSTITUTE .... 5
Background of ExcelCentre Learning Institute ........................................................... 6
SECTION 2 ................................................................................................................ 7
ASSIGNMENT 01 CORRECTIONS AND SUGGESTIONS ....................................... 7
Technological Progress in Africa and its Application to ExcelCentre Learning Institute
................................................................................................................................... 8
Practical Application to ExcelCentre Learning Institute .............................................. 9
Population Implications and Their Influence on Marketing Structure ........................ 10
Practical Application to ExcelCentre Learning Institute ............................................ 11
Marketing Implications of Growth in Mobile and Internet Access ............................. 11
Practical Application to ExcelCentre Learning Institute ............................................ 12
SECTION 3 .............................................................................................................. 13
ANSWERS TO ASSIGNMENT 03 QUESTIONS ..................................................... 13
The Informal Economy from a South African Perspective ........................................ 14
Practical Application to ExcelCentre Learning Institute ............................................ 15
The Role of SMMEs in the Township Economy ....................................................... 16
Practical Application: Contribution of ExcelCentre Learning Institute to the Township
Economy .................................................................................................................. 17
3.4 Product Application from a South African Perspective ....................................... 18
Comparison Between Bathu and ExcelCentre Learning Institute ............................. 18
SECTION 4 .............................................................................................................. 20
RECOMMENDATIONS FOR EXCELCENTRE LEARNING INSTITUTE ................. 20
Recommendation 1: Optimisation for Mobile-First Service Delivery ......................... 21
Recommendation 2: Integration of Inclusive Digital Financial Services.................... 21
Education is the most powerful weapon which you can use to change the world