PSYC 333 EXAM 2 – Psychology course exam material
comprehension - ANS ✔✔the way people cognitively assign meaning to things they encounter
specific traits examined in consumer research - ANS ✔✔value consciousness, materialism,
innovativeness, competitiveness, need for cognition, product orientation
comprehension involves - ANS ✔✔thoughts and feelings
moderate levels of incongruity - ANS ✔✔grabs attention and motivates people to think more
deeply to make sense of it.
too much incongruity - ANS ✔✔confuse or frustrate people, so they may tune out
sensory memory capacity - ANS ✔✔unlimited
duration of sensory memory - ANS ✔✔less than a second
strength and weakness of sensory memory - ANS ✔✔strength: capacity, weakness: duration
are exemplars the same for everyone - ANS ✔✔no
exemplar - ANS ✔✔
pre attentive memory - ANS ✔✔sensory memory
,which perspective does trait approach to personality take - ANS ✔✔nomothetic
AIO statements can be used in which contexts - ANS ✔✔broad or specific
individual differences - ANS ✔✔characteristic traits of individuals, including personality and
lifestyle
what influences comprehension - ANS ✔✔internal factors, cognitive and affective (i.e. thoughts
and feelings)
signal theory - ANS ✔✔A marketing idea that says customers rely on **visible clues** to judge
the **unseen quality** of a product |
factors affecting consumer comprehension - ANS ✔✔-characteristics of the message
-characteristics of the message receiver
-characteristics of the environment
meaning and value - ANS ✔✔linked
physical characteristics of a message - ANS ✔✔colour, intensity, font, numbers, spacing
The simpler the message and comprehension - ANS ✔✔better comprehension
message congruity - ANS ✔✔extent to which a message is internally consistent and fits
surrounding information
, main goal of creating a positive feeling / attitude - ANS ✔✔avoid incongruity
main goal of helping consumers better understand a message - ANS ✔✔limit inconsistency
figure - ANS ✔✔object that is intended to capture a person's attention; main part of a message
ground - ANS ✔✔background in a message
figure-ground distinction - ANS ✔✔notion that each message can be separated into the focal
point (figure) and the background (ground)
message source - ANS ✔✔likability, attractiveness, expertise, trustworthiness
credible sources lower the likelihood of - ANS ✔✔counterarguments
counterarguments - ANS ✔✔reasons why a persuasive message might be wrong
support arguments - ANS ✔✔thoughts that further support a message
message receiver characteristics - ANS ✔✔intelligence/ability, prior knowledge, involvement,
familiarity/habituation
habituation - ANS ✔✔process by which continuous exposure to a stimulus affects
comprehension and response
adaptation level - ANS ✔✔internal reference point we use to judge new stimuli, based on our
past experiences and context. We perceive things as better, worse, or the same relative to this
baseline.
comprehension - ANS ✔✔the way people cognitively assign meaning to things they encounter
specific traits examined in consumer research - ANS ✔✔value consciousness, materialism,
innovativeness, competitiveness, need for cognition, product orientation
comprehension involves - ANS ✔✔thoughts and feelings
moderate levels of incongruity - ANS ✔✔grabs attention and motivates people to think more
deeply to make sense of it.
too much incongruity - ANS ✔✔confuse or frustrate people, so they may tune out
sensory memory capacity - ANS ✔✔unlimited
duration of sensory memory - ANS ✔✔less than a second
strength and weakness of sensory memory - ANS ✔✔strength: capacity, weakness: duration
are exemplars the same for everyone - ANS ✔✔no
exemplar - ANS ✔✔
pre attentive memory - ANS ✔✔sensory memory
,which perspective does trait approach to personality take - ANS ✔✔nomothetic
AIO statements can be used in which contexts - ANS ✔✔broad or specific
individual differences - ANS ✔✔characteristic traits of individuals, including personality and
lifestyle
what influences comprehension - ANS ✔✔internal factors, cognitive and affective (i.e. thoughts
and feelings)
signal theory - ANS ✔✔A marketing idea that says customers rely on **visible clues** to judge
the **unseen quality** of a product |
factors affecting consumer comprehension - ANS ✔✔-characteristics of the message
-characteristics of the message receiver
-characteristics of the environment
meaning and value - ANS ✔✔linked
physical characteristics of a message - ANS ✔✔colour, intensity, font, numbers, spacing
The simpler the message and comprehension - ANS ✔✔better comprehension
message congruity - ANS ✔✔extent to which a message is internally consistent and fits
surrounding information
, main goal of creating a positive feeling / attitude - ANS ✔✔avoid incongruity
main goal of helping consumers better understand a message - ANS ✔✔limit inconsistency
figure - ANS ✔✔object that is intended to capture a person's attention; main part of a message
ground - ANS ✔✔background in a message
figure-ground distinction - ANS ✔✔notion that each message can be separated into the focal
point (figure) and the background (ground)
message source - ANS ✔✔likability, attractiveness, expertise, trustworthiness
credible sources lower the likelihood of - ANS ✔✔counterarguments
counterarguments - ANS ✔✔reasons why a persuasive message might be wrong
support arguments - ANS ✔✔thoughts that further support a message
message receiver characteristics - ANS ✔✔intelligence/ability, prior knowledge, involvement,
familiarity/habituation
habituation - ANS ✔✔process by which continuous exposure to a stimulus affects
comprehension and response
adaptation level - ANS ✔✔internal reference point we use to judge new stimuli, based on our
past experiences and context. We perceive things as better, worse, or the same relative to this
baseline.
