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  • Arteveldehogeschool (Artevelde)
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  • Marketingcommunicatie
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Gehele samenvatting marketingcommunicatie 1e jaar OFM

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2020/2021 Written for academic year
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Arteveldehogeschool (Artevelde)
Course
Marketingcommunicatie
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Bevat een hele samenvatting van het vak marketingcommunicatie uit het eerste jaar OFM

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Marketing: winkelcommunicatie
1. Winkelcommunicatie
Winkelcommunicatie
= alle ondersteunende communicatie die op het verkooppunt wordt aangeboden

 In store communication



2. Drie soorten winkels




3. Drie soorten ‘gecombineerd koopgedrag’




 Online bredere keuze dan in de winkel

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Study
Human Resources Management
Uploaded on
May 23, 2021
Number of pages
4
Written in
2020/2021
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Summary
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Browse related subjects

Subjects

  • marketing
  • prijs
  • product
  • plaats
  • event
  • salespromotions
  • distributiebeleid
  • contentmarketing
  • interactiemarketing
  • reclame en mediaplanning
  • segmentatie
  • targeting
  • postitionering
  • winkelcommunicatie

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