MKT 3413 EXAM 2 2026 LATEST
UPDATE QUESTIONS AND CORRECT
VERIFIED ANSWERS ALREADY
GRADED A+
Which of the following types of scales are sometimes referred to as
graphic rating scales?
A) noncomparative scales
B) continuous rating scales
C) itemized rating scales
D) Likert scales
E) none of the above - ANS-B.
Which scale is NOT an itemized rating scale?
A) Likert scale
B) semantic differential scale
C) continuous rating scale
D) Stapel scale
E) semantic differential - ANS-C.
According to the text, which of the following is NOT one of the commonly
used itemized rating scales?
A) Likert scale
B) semantic differential
C) Stapel scale
D) random scale
E) All of the above are commonly used itemized rating scales. - ANS-D.
, A(n) ________ is a measurement scale having numbers and/or brief
descriptions associated with each category with the categories ordered in
terms of scale position.
A) comparative scale
B) itemized rating scale
C) continuous rating scale
D) Likert scale
E) descriptor scale - ANS-B.
A measurement scale with five response categories ranging from "strongly
disagree" to "strongly agree," which requires the respondents to indicate a
degree of agreement or disagreement with each of a series of statements
related to the stimulus object is called a(n) ________.
A) Likert scale
B) semantic differential
C) Stapel scale
D) opinion rating scale
E) penta scales - ANS-A.
Which of the following is NOT a characteristic of the Likert scale?
A) easy to construct
B) easy to administer
C) easy for the respondent to understand
D) the number of scale points can vary
E) respondents read a short phrase rather than an entire statement -
ANS-E.
Which of the following types of scales is described as a seven-point rating
scale with end points associated with bipolar labels that have semantic
meaning?
A) Likert scale
B) semantic differential
UPDATE QUESTIONS AND CORRECT
VERIFIED ANSWERS ALREADY
GRADED A+
Which of the following types of scales are sometimes referred to as
graphic rating scales?
A) noncomparative scales
B) continuous rating scales
C) itemized rating scales
D) Likert scales
E) none of the above - ANS-B.
Which scale is NOT an itemized rating scale?
A) Likert scale
B) semantic differential scale
C) continuous rating scale
D) Stapel scale
E) semantic differential - ANS-C.
According to the text, which of the following is NOT one of the commonly
used itemized rating scales?
A) Likert scale
B) semantic differential
C) Stapel scale
D) random scale
E) All of the above are commonly used itemized rating scales. - ANS-D.
, A(n) ________ is a measurement scale having numbers and/or brief
descriptions associated with each category with the categories ordered in
terms of scale position.
A) comparative scale
B) itemized rating scale
C) continuous rating scale
D) Likert scale
E) descriptor scale - ANS-B.
A measurement scale with five response categories ranging from "strongly
disagree" to "strongly agree," which requires the respondents to indicate a
degree of agreement or disagreement with each of a series of statements
related to the stimulus object is called a(n) ________.
A) Likert scale
B) semantic differential
C) Stapel scale
D) opinion rating scale
E) penta scales - ANS-A.
Which of the following is NOT a characteristic of the Likert scale?
A) easy to construct
B) easy to administer
C) easy for the respondent to understand
D) the number of scale points can vary
E) respondents read a short phrase rather than an entire statement -
ANS-E.
Which of the following types of scales is described as a seven-point rating
scale with end points associated with bipolar labels that have semantic
meaning?
A) Likert scale
B) semantic differential
