SPORTS MARKETING FINAL EXAM ACTUAL QUESTIONS
AND ANSWERS RATED A+
✔✔Personal Selling - ✔✔Interactive and interpersonal promotions meant to develop
relationships and increase customer satisfaction
✔✔Promotion Mix - ✔✔The combination of promotional efforts for a business
✔✔Public Relations - ✔✔building a good image in the community: community
involvement
and good will
✔✔Publicity - ✔✔NONpaid, news-style mass communications about a product or
company
✔✔Sales Promotion - ✔✔Retailer focused promotion aimed at increasing short term
sales goals
✔✔ Borrowed Equity - ✔✔Using the appeal of an event to market a product
✔✔Exchanges - ✔✔Transaction between a producer & consumer
✔✔Producers - ✔✔An individual that supplies a product or service
✔✔Consumers - ✔✔An individual that uses a product or service
✔✔Sports Marketing - ✔✔The application of marketing principles to sports and
nonsports products through sports
✔✔Sports - ✔✔A source of diversion engaged in for pleasure
✔✔Marketing of Sports - ✔✔Marketing Principles used to market a team
✔✔Marketing through Sports - ✔✔Marketing of a non-sports product during a sporting
event
✔✔Sports Agent - ✔✔Intermediary that markets talent and determines an athlete's
worth in a market
✔✔Sports Intermediary - ✔✔Organization that markets an event
✔✔Amateur - ✔✔An athlete which is NOT monetarily paid
✔✔Audience - ✔✔All individuals at or exposed to an event
AND ANSWERS RATED A+
✔✔Personal Selling - ✔✔Interactive and interpersonal promotions meant to develop
relationships and increase customer satisfaction
✔✔Promotion Mix - ✔✔The combination of promotional efforts for a business
✔✔Public Relations - ✔✔building a good image in the community: community
involvement
and good will
✔✔Publicity - ✔✔NONpaid, news-style mass communications about a product or
company
✔✔Sales Promotion - ✔✔Retailer focused promotion aimed at increasing short term
sales goals
✔✔ Borrowed Equity - ✔✔Using the appeal of an event to market a product
✔✔Exchanges - ✔✔Transaction between a producer & consumer
✔✔Producers - ✔✔An individual that supplies a product or service
✔✔Consumers - ✔✔An individual that uses a product or service
✔✔Sports Marketing - ✔✔The application of marketing principles to sports and
nonsports products through sports
✔✔Sports - ✔✔A source of diversion engaged in for pleasure
✔✔Marketing of Sports - ✔✔Marketing Principles used to market a team
✔✔Marketing through Sports - ✔✔Marketing of a non-sports product during a sporting
event
✔✔Sports Agent - ✔✔Intermediary that markets talent and determines an athlete's
worth in a market
✔✔Sports Intermediary - ✔✔Organization that markets an event
✔✔Amateur - ✔✔An athlete which is NOT monetarily paid
✔✔Audience - ✔✔All individuals at or exposed to an event
