SPORTS MARKETING COMPREHENSIVE EXAM ACTUAL
QUESTIONS AND ANSWERS RATED A+
✔✔Category - ✔✔Area in which sponsorships are classified (fast food)
✔✔Clutter - ✔✔A drawback to sponsorship, where sponsors blend in with all of the
other
promotions delivered at an event
✔✔Competitive parity - ✔✔Promotional budgeting by "follow the market leader"
✔✔Direct goal - ✔✔A measurable and tangible goal
✔✔Exclusivity - ✔✔A sponsorship where only one partner is promoted or allowed
promotional opportunities
✔✔Feasibility - ✔✔Evaluation of a sponsorship to determine "if it would work"
✔✔Indirect goal - ✔✔A goal which can be "felt" but not directly measured.
✔✔Leveraging - ✔✔Increasing a sponsorship with additional marketing efforts
✔✔Percentage of sales - ✔✔Promotional budgeting using a set percent of gross sales
✔✔Objective and task - ✔✔Promotional budgeting which funds a specific goal
✔✔Retailer - ✔✔Company which sells merchandise to the end user
✔✔Signature Sponsor - ✔✔A sponsor who has paid for the most exposure and is most
promoted during an event or at a property
✔✔Sponsorship - ✔✔A corporate entity which is involved with a sports property in order
to gain exposure and promote their products
✔✔Sports cape - ✔✔The physical surroundings of a venue that impact spectators'
desire to stay and return to the venue
✔✔Sports Property - ✔✔Marketing item of value; such as a league, team, coach, or
player
✔✔Season Ticket - ✔✔Tickets purchased for a block of games during a season;
typically better quality seats.
QUESTIONS AND ANSWERS RATED A+
✔✔Category - ✔✔Area in which sponsorships are classified (fast food)
✔✔Clutter - ✔✔A drawback to sponsorship, where sponsors blend in with all of the
other
promotions delivered at an event
✔✔Competitive parity - ✔✔Promotional budgeting by "follow the market leader"
✔✔Direct goal - ✔✔A measurable and tangible goal
✔✔Exclusivity - ✔✔A sponsorship where only one partner is promoted or allowed
promotional opportunities
✔✔Feasibility - ✔✔Evaluation of a sponsorship to determine "if it would work"
✔✔Indirect goal - ✔✔A goal which can be "felt" but not directly measured.
✔✔Leveraging - ✔✔Increasing a sponsorship with additional marketing efforts
✔✔Percentage of sales - ✔✔Promotional budgeting using a set percent of gross sales
✔✔Objective and task - ✔✔Promotional budgeting which funds a specific goal
✔✔Retailer - ✔✔Company which sells merchandise to the end user
✔✔Signature Sponsor - ✔✔A sponsor who has paid for the most exposure and is most
promoted during an event or at a property
✔✔Sponsorship - ✔✔A corporate entity which is involved with a sports property in order
to gain exposure and promote their products
✔✔Sports cape - ✔✔The physical surroundings of a venue that impact spectators'
desire to stay and return to the venue
✔✔Sports Property - ✔✔Marketing item of value; such as a league, team, coach, or
player
✔✔Season Ticket - ✔✔Tickets purchased for a block of games during a season;
typically better quality seats.
