SPORTS MARKETING STUDY EXAM GUIDE QUESTIONS
AND ANSWERS RATED A+
✔✔A recent trend in major sport facility design and renovation is to eliminate club seats
and replace them with large luxury suites. - ✔✔FALSE
✔✔Design, politics, and sense of safety are all factors related to the surrounding area in
selecting the site of a sport facility. - ✔✔TRUE
✔✔Access and sight lines for people with disabilities are factors related to selecting the
site of a sport facility. - ✔✔FALSE
✔✔Which of these is NOT one of the 3 framing levels of major sporting events? -
✔✔time
✔✔What aspect of a facility ensemble would be addressed by building a trophy case in
the main lobby of an arena? - ✔✔history and memories
✔✔Which federal legislation requires that all sport event patrons, regardless of physical
ability, are able to enjoy the same game day experience? - ✔✔ADA
✔✔The importance of creating social spaces within sports stadiums and arenas has
diminished over the past few years. - ✔✔FALSE
✔✔Which of these is NOT a major concern for today's sport ticket distribution
companies and platforms? - ✔✔comfort level of ticket buyers
✔✔Although sport marketers can individually address each element of the marketing
mix, all elements have a simultaneous cross-effect on consumers. - ✔✔TRUE
✔✔Sport organizations that market themselves effectively typically isolate their
marketing staff from other departments within the organization. - ✔✔FALSE
✔✔The way the sport product is consumed is different for different generations of fans. -
✔✔TRUE
✔✔While participation in esports continues to climb, esports viewership is declining. -
✔✔FALSE
✔✔By the 2019-2020 basketball season, all 30 NBA teams had a corporate ad patch on
their jerseys. - ✔✔TRUE
, ✔✔Which of these is NOT part of an ongoing planning system within an effective
marketing control system of a sport organization? - ✔✔putting a consistent winning
team on the court, field, or ice
✔✔Running an advertisement about the new stadium where the Newark, Delaware,
minor league baseball team would play in is an example of mixing - ✔✔place and
promotion
✔✔Which of these is NOT one of the ways legalized sports gambling has impacted the
sport product in the US? - ✔✔betting windows installed in many sport venues
✔✔Which of these is a likely outcome of name, image, and likeness legislation being
passed at the state and federal level in the US? - ✔✔Universities will need to start
offering their athletes high levels of compensation.
✔✔Which North American professional sports league has been the most public about
their interest in having a franchise located outside the US or Canada? - ✔✔NBA or NFL
✔✔ simultaneous production and consumption is a unique aspect of sport marketing as
far as price is concerned. - ✔✔FALSE
✔✔What sport marketing giant was originally known as Blue Ribbon Sports? - ✔✔Nike
✔✔Budget cuts that have affected high school sports have virtually no effect on
professional sport fandom. - ✔✔FALSE
✔✔The price of the sport product itself is invariably quite small in comparison with the
total cost paid by the consumer. - ✔✔TRUE
✔✔A short-term focus on producing and selling goods and services rather than
identifying and satisfying the needs and wants of consumers for long-term
organizational benefit is called ________. - ✔✔marketing myopia
✔✔Which of these is NOT an example of marketing myopia? - ✔✔relying on market
research to make decisions.
✔✔Which of these is an example of marketing through sport? - ✔✔using a sport team's
TV broadcast to advertise financial services.
✔✔Which of these is NOT a reason why sport marketing is different from many other
types of product marketing? - ✔✔the emphasis on generating revenue.
✔✔Many sport consumers consider themselves experts - ✔✔TRUE
AND ANSWERS RATED A+
✔✔A recent trend in major sport facility design and renovation is to eliminate club seats
and replace them with large luxury suites. - ✔✔FALSE
✔✔Design, politics, and sense of safety are all factors related to the surrounding area in
selecting the site of a sport facility. - ✔✔TRUE
✔✔Access and sight lines for people with disabilities are factors related to selecting the
site of a sport facility. - ✔✔FALSE
✔✔Which of these is NOT one of the 3 framing levels of major sporting events? -
✔✔time
✔✔What aspect of a facility ensemble would be addressed by building a trophy case in
the main lobby of an arena? - ✔✔history and memories
✔✔Which federal legislation requires that all sport event patrons, regardless of physical
ability, are able to enjoy the same game day experience? - ✔✔ADA
✔✔The importance of creating social spaces within sports stadiums and arenas has
diminished over the past few years. - ✔✔FALSE
✔✔Which of these is NOT a major concern for today's sport ticket distribution
companies and platforms? - ✔✔comfort level of ticket buyers
✔✔Although sport marketers can individually address each element of the marketing
mix, all elements have a simultaneous cross-effect on consumers. - ✔✔TRUE
✔✔Sport organizations that market themselves effectively typically isolate their
marketing staff from other departments within the organization. - ✔✔FALSE
✔✔The way the sport product is consumed is different for different generations of fans. -
✔✔TRUE
✔✔While participation in esports continues to climb, esports viewership is declining. -
✔✔FALSE
✔✔By the 2019-2020 basketball season, all 30 NBA teams had a corporate ad patch on
their jerseys. - ✔✔TRUE
, ✔✔Which of these is NOT part of an ongoing planning system within an effective
marketing control system of a sport organization? - ✔✔putting a consistent winning
team on the court, field, or ice
✔✔Running an advertisement about the new stadium where the Newark, Delaware,
minor league baseball team would play in is an example of mixing - ✔✔place and
promotion
✔✔Which of these is NOT one of the ways legalized sports gambling has impacted the
sport product in the US? - ✔✔betting windows installed in many sport venues
✔✔Which of these is a likely outcome of name, image, and likeness legislation being
passed at the state and federal level in the US? - ✔✔Universities will need to start
offering their athletes high levels of compensation.
✔✔Which North American professional sports league has been the most public about
their interest in having a franchise located outside the US or Canada? - ✔✔NBA or NFL
✔✔ simultaneous production and consumption is a unique aspect of sport marketing as
far as price is concerned. - ✔✔FALSE
✔✔What sport marketing giant was originally known as Blue Ribbon Sports? - ✔✔Nike
✔✔Budget cuts that have affected high school sports have virtually no effect on
professional sport fandom. - ✔✔FALSE
✔✔The price of the sport product itself is invariably quite small in comparison with the
total cost paid by the consumer. - ✔✔TRUE
✔✔A short-term focus on producing and selling goods and services rather than
identifying and satisfying the needs and wants of consumers for long-term
organizational benefit is called ________. - ✔✔marketing myopia
✔✔Which of these is NOT an example of marketing myopia? - ✔✔relying on market
research to make decisions.
✔✔Which of these is an example of marketing through sport? - ✔✔using a sport team's
TV broadcast to advertise financial services.
✔✔Which of these is NOT a reason why sport marketing is different from many other
types of product marketing? - ✔✔the emphasis on generating revenue.
✔✔Many sport consumers consider themselves experts - ✔✔TRUE
