MARKET ANALYSIS EXAMINATION QUESTIONS AND
CORRECT ANSWER WITH EXPLANATION GRADED A+
STUDY GUIDE SOUTHERN NEW HAMPSHIRE UNIVERSITY
1. Market analysis is:
A. Cooking analysis
B. Study of market conditions and trends
C. HR analysis
D. Sports analysis
Answer: B
Helps understand market behavior.
2. A market is:
A. Government office
B. Place where buyers and sellers interact
C. HR center
D. Cooking place
Answer: B
Exchange of goods/services.
3. Demand refers to:
A. Supply of goods
B. Quantity consumers are willing to buy
C. HR demand
D. Cooking demand
Answer: B
Consumer willingness and ability.
4. Supply refers to:
,A. Consumer purchases
B. Quantity producers are willing to sell
C. HR supply
D. Cooking supply
Answer: B
Producer willingness.
5. Market equilibrium occurs when:
A. Demand exceeds supply
B. Demand equals supply
C. HR equilibrium
D. Cooking equilibrium
Answer: B
Stable market condition.
6. Price elasticity of demand measures:
A. Supply changes
B. Responsiveness of demand to price changes
C. HR elasticity
D. Cooking elasticity
Answer: B
Consumer reaction to price.
7. Elastic demand means:
A. Quantity changes little
B. Quantity changes greatly with price
C. HR elastic
D. Cooking elastic
Answer: B
Sensitive demand.
8. Inelastic demand means:
, A. Highly responsive
B. Less responsive to price changes
C. HR inelastic
D. Cooking inelastic
Answer: B
Limited consumer response.
9. Market segmentation means:
A. Selling one product only
B. Dividing market into groups
C. HR segmentation
D. Cooking segmentation
Answer: B
Targeted marketing.
10. Consumer behavior studies:
A. Government policies
B. Buying decisions of consumers
C. HR behavior
D. Cooking behavior
Answer: B
Purchase patterns.
11. Market share refers to:
A. Government ownership
B. Firm’s portion of total sales
C. HR share
D. Cooking share
Answer: B
Competitive position.
12. Competitive analysis examines:
CORRECT ANSWER WITH EXPLANATION GRADED A+
STUDY GUIDE SOUTHERN NEW HAMPSHIRE UNIVERSITY
1. Market analysis is:
A. Cooking analysis
B. Study of market conditions and trends
C. HR analysis
D. Sports analysis
Answer: B
Helps understand market behavior.
2. A market is:
A. Government office
B. Place where buyers and sellers interact
C. HR center
D. Cooking place
Answer: B
Exchange of goods/services.
3. Demand refers to:
A. Supply of goods
B. Quantity consumers are willing to buy
C. HR demand
D. Cooking demand
Answer: B
Consumer willingness and ability.
4. Supply refers to:
,A. Consumer purchases
B. Quantity producers are willing to sell
C. HR supply
D. Cooking supply
Answer: B
Producer willingness.
5. Market equilibrium occurs when:
A. Demand exceeds supply
B. Demand equals supply
C. HR equilibrium
D. Cooking equilibrium
Answer: B
Stable market condition.
6. Price elasticity of demand measures:
A. Supply changes
B. Responsiveness of demand to price changes
C. HR elasticity
D. Cooking elasticity
Answer: B
Consumer reaction to price.
7. Elastic demand means:
A. Quantity changes little
B. Quantity changes greatly with price
C. HR elastic
D. Cooking elastic
Answer: B
Sensitive demand.
8. Inelastic demand means:
, A. Highly responsive
B. Less responsive to price changes
C. HR inelastic
D. Cooking inelastic
Answer: B
Limited consumer response.
9. Market segmentation means:
A. Selling one product only
B. Dividing market into groups
C. HR segmentation
D. Cooking segmentation
Answer: B
Targeted marketing.
10. Consumer behavior studies:
A. Government policies
B. Buying decisions of consumers
C. HR behavior
D. Cooking behavior
Answer: B
Purchase patterns.
11. Market share refers to:
A. Government ownership
B. Firm’s portion of total sales
C. HR share
D. Cooking share
Answer: B
Competitive position.
12. Competitive analysis examines:
