, TESTBANK FOR Media Impact 13th Edition Biagi
Important Notes
The file includes the complete test bank, organized chapter by chapter.
A sample of selected pages has been provided for preview.
All available appendices and Excel files (if included in the original resources) are
provided.
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,Name: Class: Date:
Chapter 01: The Changing Media
1. Which legal term refers to the exclusive right granted to the creator of intellectual property, allowing them to control
the use, sale, or licensing of their creative works?
a. Trademark
b. Copyright
c. Patent
d. Trade secret
ANSWER: b
2. What is one of the promises of fifth-generation (5G) phones?
a. Boosted transmission speeds
b. Faster speeds for selfies
c. Mobile game play ability
d. Support for virtual reality
ANSWER: d
3. What is the alternative term for Digital Audio Broadcasting (DAB)?
a. High-Resolution Audio
b. Stereo Sound Broadcasting
c. High-Definition Radio
d. Advanced Audio Transmission
ANSWER: c
4. In what type of communication do lectures, concerts, and live theatrical performances fall?
a. Intrapersonal communication
b. Interpersonal communication
c. Large-group communication
d. Small-group communication
ANSWER: c
5. What distinguishes the defining aspects of the "new media" from the traditional media?
a. Print-oriented
b. Analog technology
c. Digital, interactive, social
d. Mass production
ANSWER: c
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, Name: Class: Date:
Chapter 01: The Changing Media
6. What term is used to describe the phenomenon where the audience or users are empowered to produce and consume
media content, as seen on social media?
a. Internet 2.0
b. Media Monopoly
c. Audience Passivity
d. Web 2.0
ANSWER: d
7. What is a characteristic feature of social media that challenges the traditional SMCR model?
a. Limited interaction with users
b. Instant feedback and ongoing interaction
c. Exclusive content creation by professionals
d. Minimal impact on conventional media
ANSWER: b
8. What type of communication is characterized in the classic SMCR model?
a. One-to-one Communication
b. One-to-many Communication
c. Interpersonal Communication
d. Group Communication
ANSWER: b
9. According to the SMCR model, what role does television play in the communication process?
a. The sender
b. The decoder
c. The encoder
d. The receiver
ANSWER: b
10. What term best describes individuals or entities with the authority to control and filter media content?
a. Observers
b. Critics
c. Gatekeepers
d. Reporters
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 2
Important Notes
The file includes the complete test bank, organized chapter by chapter.
A sample of selected pages has been provided for preview.
All available appendices and Excel files (if included in the original resources) are
provided.
We continuously update our files to ensure you receive the latest and most accurate
editions.
New editions are added regularly – stay connected for updates!
✅ Why Buy From Us?
📚 Complete & organized chapter-by-chapter – no missing content, no guessing.
⚡ Instant digital delivery – get your file the moment you pay, no waiting.
📅 Always up to date – we track new editions so you always get the latest version.
💬 Friendly support – real humans ready to help, anytime you need us.
🔒 Safe & secure – thousands of satisfied students trust us every semester.
🛡️Our Guarantees
💰 Money-Back Guarantee: Not satisfied? We offer a full refund – no questions asked.
🔄 Wrong File? No Problem: Contact us and we will replace it immediately with the
correct version, free of charge.
⏰ 24/7 Support: We are always here – reach out anytime and expect a fast response.
Contact Email:
,Name: Class: Date:
Chapter 01: The Changing Media
1. Which legal term refers to the exclusive right granted to the creator of intellectual property, allowing them to control
the use, sale, or licensing of their creative works?
a. Trademark
b. Copyright
c. Patent
d. Trade secret
ANSWER: b
2. What is one of the promises of fifth-generation (5G) phones?
a. Boosted transmission speeds
b. Faster speeds for selfies
c. Mobile game play ability
d. Support for virtual reality
ANSWER: d
3. What is the alternative term for Digital Audio Broadcasting (DAB)?
a. High-Resolution Audio
b. Stereo Sound Broadcasting
c. High-Definition Radio
d. Advanced Audio Transmission
ANSWER: c
4. In what type of communication do lectures, concerts, and live theatrical performances fall?
a. Intrapersonal communication
b. Interpersonal communication
c. Large-group communication
d. Small-group communication
ANSWER: c
5. What distinguishes the defining aspects of the "new media" from the traditional media?
a. Print-oriented
b. Analog technology
c. Digital, interactive, social
d. Mass production
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 1
, Name: Class: Date:
Chapter 01: The Changing Media
6. What term is used to describe the phenomenon where the audience or users are empowered to produce and consume
media content, as seen on social media?
a. Internet 2.0
b. Media Monopoly
c. Audience Passivity
d. Web 2.0
ANSWER: d
7. What is a characteristic feature of social media that challenges the traditional SMCR model?
a. Limited interaction with users
b. Instant feedback and ongoing interaction
c. Exclusive content creation by professionals
d. Minimal impact on conventional media
ANSWER: b
8. What type of communication is characterized in the classic SMCR model?
a. One-to-one Communication
b. One-to-many Communication
c. Interpersonal Communication
d. Group Communication
ANSWER: b
9. According to the SMCR model, what role does television play in the communication process?
a. The sender
b. The decoder
c. The encoder
d. The receiver
ANSWER: b
10. What term best describes individuals or entities with the authority to control and filter media content?
a. Observers
b. Critics
c. Gatekeepers
d. Reporters
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 2
