samenvatting digital marketing advanced 2de jaar marketing UCLL MBK26a

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samenvatting digital marketing advanced 2de jaar marketing UCLL MBK26a

Name: samenvatting digital marketing advanced 2de jaar marketing UCLL MBK26a
SKU: doc_11228651
Rating: 4.00 (1 reviews)
Author: ellagheysen

4.0

(1 reviews)

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14 pages

2025/2026

Institution

Course

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samenvatting notities, slides, gastcolleges

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MP/MKP= marktplaats
K= klant
redenen online kopen ipv fysiek:
- gebruiksgemak
- ruim aanbod
- prijs

fysieke winkel → eerder showroom

omnichannel ervaring: online inspiratie gaat over naar fysieke aankoop
→ omgekeerd ook

wat beïnvloedt online kopers:
- reviews
- advies
- vergelijksites
- influencers

online verkopen kan via:
- webshop
- social commerce
- marktplaatsen

topprioriteiten online kopers:
- lage prijs
- gratis verzending
- webshop in eigen taal
- makkelijk checkout proces

redenen om webshop te starten:
- vindbaarheid
- extra verkoopkanaal
- vrij goedkope manier om winkel te starten
- 24/7 shopping

1

, MP/MKP= marktplaats
K= klant
D2C: Direct to consumer
voordeel: eigen distributie, eigen klantervaring
nadeel: kost geld

starten met een webshop in 8 stappen → zien bij examens of je zin hier in hebt
→ bij doelgroep: maak buying persona!!

selecteer de juiste websitebouwer → hostingopties:
- gedeelde hosting: server met anderen
- dedicated server: eigen plek op server
- cloud infrastructuur: geen server, in de cloud

SaaS: Software as a service

oorzaken afhaken betalingsproces:
- verborgen kosten
- gebrekkige betaalopties
- ingewikkeld proces

ERP: Enterprise Resource planning System
PIM: Product Information Management
→ structureert productinformatie
DAM: Digital Asset Manager
→ alle digitale assets: vb fotos

evalueer regelmatig prestaties webshop→ meten is weten
→ speel hierop in

2

Document information

Study: marketing
Uploaded on: May 14, 2026
Number of pages: 14
Written in: 2025/2026
Type: Summary

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ellagheysen

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samenvatting digital marketing advanced 2de jaar marketing UCLL MBK26a

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