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BUS 312 Marketing CH 1-4 Exam questions and answers Graded A+

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BUS 312 Marketing CH 1-4 Exam questions and answers Graded A+ What is strategic planning? the process of keeping a strategic fit between organization's goals and capabilities Steps in strategic planning (corporate level) Define mission, Set objectives and goals, Design business portfolio Steps in strategic planning (unit, product, market level) Plan and market Strategic planning the process of keeping a strategic fit between organization's goals and capabilities Steps in strategic planning Corporate level and unit, product, market level Steps at corporate level Define mission, Set objectives and goals,

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