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BUS 2201 Principles of Marketing - Final Review questions and answers Graded A+
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BUS 2201 Principles of Marketing - Final Review questions and answers Graded A+ Which element of the marketing mix would include advertising and sales? -promotion Lucy lists the positive factors associated with her company, such as sales growth, world class distribution, and industry recognition for product quality. She is listing the company's _____. -strengths _____ combines the lifestyle traits of consumers and their personality styles with an analysis of their attitudes, activities, and values to determine groups of consumers with similar characteristics . - Psychographics A fashion design house purchased a music company. This is an example of a _____ strategy. -diversificati
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