BRAZE CERTIFICATION STUDY GUIDE 2026
COMPREHENSIVE QUESTION SET WITH
ANSWERS
◉ Primary Conversions.
Answer: The number of times a defined event occurred. This defined
event is determined by the marketer when building the campaign.
◉ Confidence.
Answer: The percentage of confidence that a certain variant of a
message is outperforming the control group.
◉ Liquid.
Answer: open source templating language
use this to create messages consisting of static elements, as well as
dynamic elements that can vary depending on the message
recipient's user profile details
◉ Custom attributes.
Answer: Attributes specific to your app or site that you've tagged
,◉ Campaign Attributes.
Answer: Attributes specific to your campaign; Such as the name of
your campaign
◉ Most recent device attributes.
Answer: Such as the customer's OS or browser of the device the user
last had a session on
◉ Targeted Device Attributes.
Answer: Such as the OS or browser of the device receiving your
message
◉ Event Properties.
Answer: When running an Action-Based Delivery campaign, you can
reference properties of your trigger event within the message (ie.
When someone performs the Custom Event "Makes Flight Search",
you could use the property "Destination" to personalize your
triggered follow-up message)
◉ Email Properties.
Answer: When editing emails in HTML mode, use these to insert
your {{${email_footer}}} (defined in Email Settings), or create deep
links to change a user's subscription to opted-in or unsubscribed.
, ◉ API triggered properties.
Answer: If you're running an API triggered campaign and passing
these properties to us in your API call (ie. Having a transaction
trigger a receipt message)
◉ Custom Event Properties.
Answer: allow you to set properties on custom events and
purchases.
{{event_properties.${INSERT_PROPERTY}}}
◉ API Trigger Properties.
Answer: can be used to send campaigns when events occur outside
of Braze and are often used to deliver transactional campaigns, such
as shipping notifications for ecommerce apps
◉ Aborting "IF" statements.
Answer: can be inserted in place of any actual content to prevent a
message from sending if the user does not fall under the previously
defined "If" conditions
◉ Content Filters.
Answer: can change the output of attributes by appending to the end
of your Liquid via the "pipe" symbol, seen here: |
COMPREHENSIVE QUESTION SET WITH
ANSWERS
◉ Primary Conversions.
Answer: The number of times a defined event occurred. This defined
event is determined by the marketer when building the campaign.
◉ Confidence.
Answer: The percentage of confidence that a certain variant of a
message is outperforming the control group.
◉ Liquid.
Answer: open source templating language
use this to create messages consisting of static elements, as well as
dynamic elements that can vary depending on the message
recipient's user profile details
◉ Custom attributes.
Answer: Attributes specific to your app or site that you've tagged
,◉ Campaign Attributes.
Answer: Attributes specific to your campaign; Such as the name of
your campaign
◉ Most recent device attributes.
Answer: Such as the customer's OS or browser of the device the user
last had a session on
◉ Targeted Device Attributes.
Answer: Such as the OS or browser of the device receiving your
message
◉ Event Properties.
Answer: When running an Action-Based Delivery campaign, you can
reference properties of your trigger event within the message (ie.
When someone performs the Custom Event "Makes Flight Search",
you could use the property "Destination" to personalize your
triggered follow-up message)
◉ Email Properties.
Answer: When editing emails in HTML mode, use these to insert
your {{${email_footer}}} (defined in Email Settings), or create deep
links to change a user's subscription to opted-in or unsubscribed.
, ◉ API triggered properties.
Answer: If you're running an API triggered campaign and passing
these properties to us in your API call (ie. Having a transaction
trigger a receipt message)
◉ Custom Event Properties.
Answer: allow you to set properties on custom events and
purchases.
{{event_properties.${INSERT_PROPERTY}}}
◉ API Trigger Properties.
Answer: can be used to send campaigns when events occur outside
of Braze and are often used to deliver transactional campaigns, such
as shipping notifications for ecommerce apps
◉ Aborting "IF" statements.
Answer: can be inserted in place of any actual content to prevent a
message from sending if the user does not fall under the previously
defined "If" conditions
◉ Content Filters.
Answer: can change the output of attributes by appending to the end
of your Liquid via the "pipe" symbol, seen here: |
