BRAZE CERTIFICATION ACTUAL PAPER
2026 VERIFIED SOLUTIONS GRADED A+
◉ "Out of the box data".
Answer: standard user profile data automatically tracked by Braze's
SDK
◉ Custom data.
Answer: Data specific to your business
tagged via SDK or sent via API.
◉ Custom events.
Answer: Actions taken on your app or website
◉ Custom attributes.
Answer: noun descriptions of your user (shoe size, age, etc)
◉ APIs.
Answer: Application programming interface
Basically a request for data
,◉ SDK.
Answer: Software development kit
Little pieces of code that can be added to digital applications to
support new capabilities
The Braze SDK allows you to track every users' engagement with
your app or site
◉ Segmentation.
Answer: Act of dividing your users into groups based on 1 or many
filters
Ways to use segments in Braze
Send personalized messages
Seeing patterns in user activity to measure growth of key audiences
◉ Webhooks.
Answer: channel that involves passing info from Braze to another
system that takes care of its delivery
allow you to connect with your users by connecting Braze to 3rd
Party systems like Facebook Messenger, Slack, and more!
,Automated message from one system to another after an event has
occurred (ex: airbnb "thanks for booking with us!")
◉ Intelligent Selection.
Answer: allows Braze to monitor the performance of variants and
adjust their percentages to optimize the test, sot that better
performing variants receive more users
◉ Currents.
Answer: allows to take all data out of Braze to analyze, play with
visualization and more
Streams continuous event data from Braze - letting you use data
more intelligently.
◉ IP Warmup.
Answer: Send a relatively small # of emails out in first batch, then
more, then more
Establishing level of trust with mailbox provider
◉ Sunsetting.
Answer: process of pushing users out of messaging campaigns
, ◉ Tags.
Answer: Add tags to segments, campaigns and canvases to make
them easier to filter and locate in the dashboard
◉ Data Point.
Answer: a term used in your contract to define your pricing
structure. It refers to any piece of information that is logged against
a user profile. Only out-of-the-box-data is exempt from being
counted as a data point.
◉ Boolean.
Answer: Custom Attribute data type
True/False
Useful for storing binary data
◉ Numbers.
Answer: Custom Attribute data type
Integers and floats
◉ Strings.
Answer: Custom Attribute data type
Storing user input, like favorite brand or phone number
2026 VERIFIED SOLUTIONS GRADED A+
◉ "Out of the box data".
Answer: standard user profile data automatically tracked by Braze's
SDK
◉ Custom data.
Answer: Data specific to your business
tagged via SDK or sent via API.
◉ Custom events.
Answer: Actions taken on your app or website
◉ Custom attributes.
Answer: noun descriptions of your user (shoe size, age, etc)
◉ APIs.
Answer: Application programming interface
Basically a request for data
,◉ SDK.
Answer: Software development kit
Little pieces of code that can be added to digital applications to
support new capabilities
The Braze SDK allows you to track every users' engagement with
your app or site
◉ Segmentation.
Answer: Act of dividing your users into groups based on 1 or many
filters
Ways to use segments in Braze
Send personalized messages
Seeing patterns in user activity to measure growth of key audiences
◉ Webhooks.
Answer: channel that involves passing info from Braze to another
system that takes care of its delivery
allow you to connect with your users by connecting Braze to 3rd
Party systems like Facebook Messenger, Slack, and more!
,Automated message from one system to another after an event has
occurred (ex: airbnb "thanks for booking with us!")
◉ Intelligent Selection.
Answer: allows Braze to monitor the performance of variants and
adjust their percentages to optimize the test, sot that better
performing variants receive more users
◉ Currents.
Answer: allows to take all data out of Braze to analyze, play with
visualization and more
Streams continuous event data from Braze - letting you use data
more intelligently.
◉ IP Warmup.
Answer: Send a relatively small # of emails out in first batch, then
more, then more
Establishing level of trust with mailbox provider
◉ Sunsetting.
Answer: process of pushing users out of messaging campaigns
, ◉ Tags.
Answer: Add tags to segments, campaigns and canvases to make
them easier to filter and locate in the dashboard
◉ Data Point.
Answer: a term used in your contract to define your pricing
structure. It refers to any piece of information that is logged against
a user profile. Only out-of-the-box-data is exempt from being
counted as a data point.
◉ Boolean.
Answer: Custom Attribute data type
True/False
Useful for storing binary data
◉ Numbers.
Answer: Custom Attribute data type
Integers and floats
◉ Strings.
Answer: Custom Attribute data type
Storing user input, like favorite brand or phone number
