1
The Coca-Cola BBQ Sauce Marketing Plan
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The Coca-Cola BBQ Sauce Marketing Plan
5.0 Market-Product Focus
a. Target Market
The Coca-Cola BBQ sauce will primarily be sold at restaurants and barbeque competition
events. For a long time, grilling and barbequing have been an American lifestyle that is
widespread in nearly all states. As a result, the grill market is expected to experience substantial
growth in the future. A study by QY research indicates the BBQ sauce market in the United
States is valued at over US $3.4 million (Gershon, 2018). This study projects that by the end of
2025, the BBQ sauce market is expected to reach US$4 million expanding at a3.5% CAGR
throughout the predicted duration. Another study by Chicago business indicates that the
barbeque popularity in the US have considerably benefited the restaurant industry. In 2019, the
wider barbeque industry earned restaurants sales worth over $2.9 billion translating into a nearly
double growth of the overall industry (IBISWorld, 2021). Similarly, barbeque cook offs in the
United States has over the years recorded a phenomenal growth. Currently, thousands of
barbeque competition events are held annually across the country. Due to the growth of these
competitions, a need for innovation in both the cooking devices, and favouring and preparation
techniques have also grown as the participants strive to maximize tenderness, taste, healthiness
and juiciness to please the judges. To take advantage of this growth, Coca-Cola BBQ sauce will
mainly market and sell it's products to restaurants and barbeque competition events.
b. Point of difference
The Coca-Cola BBQ Sauce Marketing Plan
ACADEMIC WRITING & RESEARCH SERVICES
Professional | Original | Reliable
Academic Writing • Research & Analysis • Thesis & Dissertation Support
SERVICES OFFERED
Academic Writing
Research & Data Analysis
Thesis Writing Assistance
Dissertation Support
Assignment Help
Literature Reviews
Case Studies
Research Proposals
Editing & Proofreading
Referencing & Citations (APA, MLA, Harvard, Chicago)
Proctored exams
Why choose us?
High-Quality Work
Plagiarism-Free Content
Timely Delivery
Confidential & Professional
Well-Researched Academic Solutions
Contacts
Gmail:
WhatsApp: https://wa.me/254721933068?text=
Empowering Academic Success Through Professional Writing & Research Excellence
, 2
The Coca-Cola BBQ Sauce Marketing Plan
5.0 Market-Product Focus
a. Target Market
The Coca-Cola BBQ sauce will primarily be sold at restaurants and barbeque competition
events. For a long time, grilling and barbequing have been an American lifestyle that is
widespread in nearly all states. As a result, the grill market is expected to experience substantial
growth in the future. A study by QY research indicates the BBQ sauce market in the United
States is valued at over US $3.4 million (Gershon, 2018). This study projects that by the end of
2025, the BBQ sauce market is expected to reach US$4 million expanding at a3.5% CAGR
throughout the predicted duration. Another study by Chicago business indicates that the
barbeque popularity in the US have considerably benefited the restaurant industry. In 2019, the
wider barbeque industry earned restaurants sales worth over $2.9 billion translating into a nearly
double growth of the overall industry (IBISWorld, 2021). Similarly, barbeque cook offs in the
United States has over the years recorded a phenomenal growth. Currently, thousands of
barbeque competition events are held annually across the country. Due to the growth of these
competitions, a need for innovation in both the cooking devices, and favouring and preparation
techniques have also grown as the participants strive to maximize tenderness, taste, healthiness
and juiciness to please the judges. To take advantage of this growth, Coca-Cola BBQ sauce will
mainly market and sell it's products to restaurants and barbeque competition events.
b. Point of difference
