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How Ethical Issues are the Greatest Weakness of Facebook-s Digital Business Model

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How Ethical Issues are the Greatest Weakness of Facebook-s Digital Business Model

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How Ethical Issues are the Greatest Weakness of Facebook's Digital Business

Model

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How Ethical Issues are the Greatest Weakness of Facebook's Digital Business Model

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Introduction

In the contemporary business environment of everyday usage, internet technologies, more

specifically Facebook, have surged. The myriad purposes of his platform are considerate of various

aspects that enable the business to flourish and impact social life through an online introduction (Lehavot

et al., 2012). Ethical issues have been a significant concern of this platform since the support system has

no control of user’s content while browsing. The value system within this platform is greatly influenced

by the impressive social and business graph for its members. The social media giant, with more than 80

million users, in 2007 pushed the online marketing limit through the introduction of a controversial

marketing ploy, which was its beacon tool (Lehavot et al., 2012). This was mainly purposed on tracking

Facebook user's purchases and browsing data from different partner sites while broadcasting this

information to the members’ network.

Every member of this digital media platform, before signing up an account, there are provided

agreement of operation which the beacon tool drew criticism from the imperative online communities that

claimed Facebook violates user privacy while breaching the agreement. This led to ethical implications

that have become the most significant weakness, which the company has no control over (Burr, Taddeo &

Floridi, 2020). In conjunction with various businesses that rely on this platform for advertisement, the

face has been trying to limit the possibilities of opening new accounts among minors based on how its

terms and conditions (Lehavot et al., 2012). During his interview with the Senate, Mark Zuckerberg

claimed that Facebook is not responsible for the personal information of millions of Americans other than

the federal government because becoming a Facebook user is determined by a personalized choice of any

individual globally (Broer, 2020). This was termed as a lie from the communications authorities, which

brought the question of morality Antagony of this platform. Anchoring on these predicaments, this essay

will address the ethical issues as the greatest weakness of Facebook as a digital business model.



Theoretical Aspect

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Uploaded on
May 11, 2026
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Written in
2025/2026
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