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group project, question 8 Feasibility study

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Group project, question 8 Feasibility study



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Group project, question 8 Feasibility study

Competitive Audit Chart

Red Ridge the Label faces diversified competitors in the Singapore market that have

contributed to its innovations in the marketing strategies. The competitors are well organized in

their promotional portfolio affected by different racial identities in the country. Brands that pose

these competitions are the Gudruns Joden involved in Swedish designed clothing, the Indigenous

brands providing sustainable, high quality, and well-designed products. These two are the

currently emerging brands effectively attracting the existing market due to different cultural

fashion sense. The current brands include Kanoe, the Malaysian fashion label, which is ethical

and sustaining the tropical resort wear. The Marcoplilipino brands are involved in the Philippines

fashion on products similar to the Kanoe brands. These brands propagate the market through the

attributions of foreign immigrants that are residing in the country.

These competitors’ framework is categorized as the introductory cultural fashion sense

adopted at an alarming rate in Singapore. Including Red Ridge the Label, all these brands are

foreign in the country with respective home countries though all offering fashion clothing. The

companies have been able to face the competition through authenticity assurance using quality

accessories and garments that meet the quality standards. The invested reputations ensure that

locals and foreigners are well satisfied with the cultural fashion similar to their own and the

connections that are emotionally in line with their beliefs. The proper marketing strategies play a

crucial role in promoting sales to their customers and attracting more products. From home

country assistance, the label is quite outstanding in the competitors' face through the confidence

customers have in its products. Consequently, the competitors invent new ways that have altered

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