TEST BANK
Consumer Behavior: Buying, Having, Being, 13th edition
ST by Michael R. Solomon
U
D
YL
AB
, Table of Content
PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
3. Perception
4. Learning and Memory
5. Motivation and affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values
ST
PART 3: CHOOSING AND USING PRODUCTS
8. Attitudes and Persuasive Communications
9. Decision Making
U
10. Buying, Using, and Disposing
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
D
11. Group Influences and social media
12. Income and Social Class
YL
13. Subcultures
14. Culture
AB
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Consumer Behavior, 13e (Solomon)
Chapter 1 B u y i n g , Having, and Being: An Introduction to Consumer Behavior
1) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer All Chapters Included
D) content generator
Answer: B
Diff: 1
All Answers Included
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
ST
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) .
U
A) industry
B) process
C) art form
D
D) theory
Answer: B
Diff: 2
LO: 1.1: Consumer behavior is a process.
YL
AACSB: Analytical thinking
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
AB
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
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4) Which term refers to the bond between product and consumer that is difficult for competitors
to break?
A) brand loyalty
B) custom
C) patronage
D) relationship
Answer: A
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
5) Which of the following time periods is encompassed in the study of consumer behavior?
A) prepurchase
ST
B) purchase
C) postpurchase
D) All of the above
Answer: D
Diff: 1
LO: 1.1: Consumer behavior is a process.
U
AACSB: Application of knowledge
6) Which of the following is NOT a stage of the consumption process?
D
A) desire
B) prepurchase
C) purchase
D) postpurchase
YL
Answer: A
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
AB
7) According to the basic marketing concept, a firm exists to , only to the extent that
they understand the people or organizations that will use the products and services they sell.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs
Answer: D
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
kjhgfdsa
Consumer Behavior: Buying, Having, Being, 13th edition
ST by Michael R. Solomon
U
D
YL
AB
, Table of Content
PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
3. Perception
4. Learning and Memory
5. Motivation and affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values
ST
PART 3: CHOOSING AND USING PRODUCTS
8. Attitudes and Persuasive Communications
9. Decision Making
U
10. Buying, Using, and Disposing
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
D
11. Group Influences and social media
12. Income and Social Class
YL
13. Subcultures
14. Culture
AB
, jhgfds
Consumer Behavior, 13e (Solomon)
Chapter 1 B u y i n g , Having, and Being: An Introduction to Consumer Behavior
1) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer All Chapters Included
D) content generator
Answer: B
Diff: 1
All Answers Included
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
ST
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) .
U
A) industry
B) process
C) art form
D
D) theory
Answer: B
Diff: 2
LO: 1.1: Consumer behavior is a process.
YL
AACSB: Analytical thinking
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
AB
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
kjhgfdsa
, jhgfds
4) Which term refers to the bond between product and consumer that is difficult for competitors
to break?
A) brand loyalty
B) custom
C) patronage
D) relationship
Answer: A
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
5) Which of the following time periods is encompassed in the study of consumer behavior?
A) prepurchase
ST
B) purchase
C) postpurchase
D) All of the above
Answer: D
Diff: 1
LO: 1.1: Consumer behavior is a process.
U
AACSB: Application of knowledge
6) Which of the following is NOT a stage of the consumption process?
D
A) desire
B) prepurchase
C) purchase
D) postpurchase
YL
Answer: A
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
AB
7) According to the basic marketing concept, a firm exists to , only to the extent that
they understand the people or organizations that will use the products and services they sell.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs
Answer: D
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
kjhgfdsa
