ELE 3010 QUIZ 2 ACTUAL SCRIPT 2026
COMPLETE QUESTIONS AND CORRECT
ANSWERS GRADED A+
◉ Consumers.
Answer: to determine what customers need now and in the future
ask:
1. Who are your potential set customers?
2. What do they buy now?
3. Why do they buy?
4. What will make them buy from you?
◉ Existing Products and Services.
Answer: this could uncover ways to improve or may result in a new
product/service that has more market appeal, sales, and profit
potential.
◉ Distribution Channels.
Answer: Members of the distribution channels are good sources for
new ideas reflecting their familiarity with the needs of the market.
Not only do they frequently have suggestions for completely new
products, but they also help in marketing the entrepreneur's newly
developed products.
,◉ Federal Government.
Answer: 1. Files of the Patent Office contain numerous new product
possibilities. Even if a patent is not feasible, they can suggest other
more feasible product ideas
2. New product ideas can evolve in response to government
regulations.
◉ Research and Development.
Answer: The largest source of new ideas is the entrepreneur's own
"research and development" efforts. This could be a formal endeavor
connected with current employment or an informal one in a
basement or garage.
◉ Methods of Generating New Ideas.
Answer: - Focus groups
- Brainstorming
- Brainwriting
- Problem inventory analysis
◉ Focus Groups.
Answer: A moderator leads a group of participants through an open,
in-depth interview. For a new product area, the moderator focuses
, the discussion of the group in either a directive or a non directive
manner.
◉ Brainstorming.
Answer: - a group method for obtaining new ideas and solutions
- This method usually stimulates individuals to be creative by
meeting with others and participating in an organized group
experience.
◉ Rules of Brainstorming.
Answer: - No criticism allowed - no negative comments
- Freewheeling is encouraged - the wilder, the better
- Quantity of ideas - greater number of ideas means a greater
likelihood of a useful idea
- Combinations and improvements of ideas are encouraged & ideas
of others can be used to produce another new idea
◉ Brainwriting.
Answer: - Form of written brainstorming
- Silent
- Generates and writes 3 ideas during 5 minute period, passed down
and the next person writes down 3 new ideas, then passed until each
person has written on the card
COMPLETE QUESTIONS AND CORRECT
ANSWERS GRADED A+
◉ Consumers.
Answer: to determine what customers need now and in the future
ask:
1. Who are your potential set customers?
2. What do they buy now?
3. Why do they buy?
4. What will make them buy from you?
◉ Existing Products and Services.
Answer: this could uncover ways to improve or may result in a new
product/service that has more market appeal, sales, and profit
potential.
◉ Distribution Channels.
Answer: Members of the distribution channels are good sources for
new ideas reflecting their familiarity with the needs of the market.
Not only do they frequently have suggestions for completely new
products, but they also help in marketing the entrepreneur's newly
developed products.
,◉ Federal Government.
Answer: 1. Files of the Patent Office contain numerous new product
possibilities. Even if a patent is not feasible, they can suggest other
more feasible product ideas
2. New product ideas can evolve in response to government
regulations.
◉ Research and Development.
Answer: The largest source of new ideas is the entrepreneur's own
"research and development" efforts. This could be a formal endeavor
connected with current employment or an informal one in a
basement or garage.
◉ Methods of Generating New Ideas.
Answer: - Focus groups
- Brainstorming
- Brainwriting
- Problem inventory analysis
◉ Focus Groups.
Answer: A moderator leads a group of participants through an open,
in-depth interview. For a new product area, the moderator focuses
, the discussion of the group in either a directive or a non directive
manner.
◉ Brainstorming.
Answer: - a group method for obtaining new ideas and solutions
- This method usually stimulates individuals to be creative by
meeting with others and participating in an organized group
experience.
◉ Rules of Brainstorming.
Answer: - No criticism allowed - no negative comments
- Freewheeling is encouraged - the wilder, the better
- Quantity of ideas - greater number of ideas means a greater
likelihood of a useful idea
- Combinations and improvements of ideas are encouraged & ideas
of others can be used to produce another new idea
◉ Brainwriting.
Answer: - Form of written brainstorming
- Silent
- Generates and writes 3 ideas during 5 minute period, passed down
and the next person writes down 3 new ideas, then passed until each
person has written on the card
