ELE 3010 EXAM 2 CERTIFICATION EVALUATION
2026 FULL QUESTIONS AND CORRECT
ANSWERS
◉ Selling Orientation.
Answer: A managerial view of marketing as a sales function, or a
way to move products out of warehouses to reduce inventory.
◉ Consumer Orientation.
Answer: A management philosophy that focuses on ways to satisfy
customers' needs and wants.
◉ Total Quality Management.
Answer: A management philosophy that involves all employees from
the assembly line onward in continuous product quality
improvement.
◉ Instapreneur.
Answer: A business person who only provides a product when it is
ordered.
◉ Triple bottom line orientation.
, Answer: A business orientation that looks at financial profits, the
community in which the organization operates, and creates
sustainable business practices.
◉ Customer Relationship Management.
Answer: A strategy that involves systematic tracking consumers'
preferences and behaviors over time in order to tailor the value
proposition as closely as possible to each individual's unique wants
and needs.
◉ Social Marketing Concept.
Answer: A management philosophy that marketers must satisfy
customers' needs in a way that also benefit society and also deliver
profit to the firm.
◉ Sustainability.
Answer: A product design focus that seeks to create products that
meet present consumer needs without compromising the ability of
future generations to meet their needs.
◉ Return on Investment.
Answer: The direct financial impact of a firm's expenditure of a
resource such as time or money.
2026 FULL QUESTIONS AND CORRECT
ANSWERS
◉ Selling Orientation.
Answer: A managerial view of marketing as a sales function, or a
way to move products out of warehouses to reduce inventory.
◉ Consumer Orientation.
Answer: A management philosophy that focuses on ways to satisfy
customers' needs and wants.
◉ Total Quality Management.
Answer: A management philosophy that involves all employees from
the assembly line onward in continuous product quality
improvement.
◉ Instapreneur.
Answer: A business person who only provides a product when it is
ordered.
◉ Triple bottom line orientation.
, Answer: A business orientation that looks at financial profits, the
community in which the organization operates, and creates
sustainable business practices.
◉ Customer Relationship Management.
Answer: A strategy that involves systematic tracking consumers'
preferences and behaviors over time in order to tailor the value
proposition as closely as possible to each individual's unique wants
and needs.
◉ Social Marketing Concept.
Answer: A management philosophy that marketers must satisfy
customers' needs in a way that also benefit society and also deliver
profit to the firm.
◉ Sustainability.
Answer: A product design focus that seeks to create products that
meet present consumer needs without compromising the ability of
future generations to meet their needs.
◉ Return on Investment.
Answer: The direct financial impact of a firm's expenditure of a
resource such as time or money.
