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Apple Case Write Up

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Exam of 6 pages for the course Business Analytics at Business Analytics (Apple Case Write Up)

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Apple Case Write Up


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Apple case write up

1. Assess Apple's strategy for the Apple Watch using pros and cons. Will the apple watch

become the next home run?

, 2


The apple watch has intentions of satisfying highly customizable good-looking

smartwatch demand to be able to enhance the iPhone's capabilities. Tim's strategy entails the

basic accessories that will allow users to enhance their experience with the product and triggers

non-users to develop an interest in using the products. This aspect distinguishes the apple watch

from other smartwatches manufacturers counteracting the product by offering money-value

products which include accessories such as additional wristbands, and transport cases among

others. Additionally, something basic as the second-year warranty offered by Apple becomes an

extra that will interest customers more. Premium branding of the products does not revolve

around getting enough of the customer's investment but specifically on exclusivity and

uniqueness.

The company bring differentiation on the Apple Watch to a whole new level by

attempting to enter a new and dominated segment until recently by companies with a very little

technological background. Currently, there is a trend of the majority of actors are witnessed

wearing Apple Watch in various TV shows and movies. With proper implementation of this

strategy, Tim was able to ship almost 31 million units in 2019 which translates to a 39% increase

as compared to the previous year. The product has trended as the leading smartwatch in the

market category.

Apple Watch has various advantages and disadvantages despite leading in the market.

Some of the pros include the integration of software, hardware, and services much like the Apple

philosophy. The product has a completely new design and form factor and lastly, it depends on

Apple's business model of selling products and eliminating more ads. Some of the cons include

low battery life that requires to be charged daily, higher after-sales services costs, and the

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May 10, 2026
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