DMI Social Media Marketing Exam Latest
Exam 2026 | All Questions and Correct
Answers | Graded A+ | Verified Answers
Your social media strategy is a set of practices and goals that guide your long-term
social media objectives.
Put the steps involved in developing a social strategy into the correct order,
beginning with the first step. ---------CORRECT ANSWER-----------------1. Clarify the
purpose of social media for your business
2. Set objectives and KPIs for your social strategy
3. Conduct social strategy research
4. Develop your social strategy
5. Execute your social strategy
6. Measure and report on your social strategy
Businesses develop social strategies for different reasons, but in general they
want to gather concrete information about their social media activity.
What are some of the high-level reasons businesses develop social strategies?
Choose THREE of the following:
,To measure customer engagement
To measure customer service
To measure business performance
To measure content indexing
To measure newsletter unsubscribes ---------CORRECT ANSWER-----------------To
measure customer engagement
To measure customer service
To measure business performance
When developing any strategy, you need to be mindful of how much it will cost to
execute it.
What factors should you consider when setting a budget for your social strategy?
Choose TWO of the following:
Scheduling factors including posting content at more expensive times of the day
Product factors including whether you'll use existing products or create new ones
Team factors including the number of in-house or agency staff required
Customer factors including the average number of likes or shares your social posts
receive ---------CORRECT ANSWER-----------------Product factors including whether
you'll use existing products or create new ones
Team factors including the number of in-house or agency staff required
,Before developing a social media strategy, it's important to conduct research to
learn as much as possible about the market and your target audience. You can
conduct your research in different ways.
Match each description to the appropriate type of research. ---------CORRECT
ANSWER-----------------Owned research: Looks at data from your previous social
media campaigns
Desk research: Involves reading third-party content online, reading books,
analyzing reports, and studying graphs
Audience research: Helps you develop personas and create appealing social
media content
Like most social activities, the effectiveness of your social media strategy can be
tracked and analyzed using a number of key metrics.
Which metrics can you use to evaluate a social strategy?
Choose THREE of the following:
User satisfaction
Number of social channels used
Content consumption
Social media load speed
Content engagement ---------CORRECT ANSWER-----------------User satisfaction
Content consumption
, Content engagement
Measuring your social KPIs will create a lot of data, so to avoid being
overwhelmed it's best to focus your analysis.
What are some best practices to apply when measuring social strategy data?
Choose TWO of the following:
Take a sample from each data set, and use precise small-scale analysis to draw
broad conclusions
Build a data map to help organize your data into a more easily understandable
format
Identify and record all the relevant data points that are available to you
Focus on poor-performing KPIs as top-performing KPIs will look after themselves -
--------CORRECT ANSWER-----------------Build a data map to help organize your data
into a more easily understandable format
Identify and record all the relevant data points that are available to you
Creating great content is crucial to the success of your social strategy. Whether
you create that content in-house or opt to use an agency, there are a number of
key considerations to keep in mind.
What factors should you consider when planning creative content?
Exam 2026 | All Questions and Correct
Answers | Graded A+ | Verified Answers
Your social media strategy is a set of practices and goals that guide your long-term
social media objectives.
Put the steps involved in developing a social strategy into the correct order,
beginning with the first step. ---------CORRECT ANSWER-----------------1. Clarify the
purpose of social media for your business
2. Set objectives and KPIs for your social strategy
3. Conduct social strategy research
4. Develop your social strategy
5. Execute your social strategy
6. Measure and report on your social strategy
Businesses develop social strategies for different reasons, but in general they
want to gather concrete information about their social media activity.
What are some of the high-level reasons businesses develop social strategies?
Choose THREE of the following:
,To measure customer engagement
To measure customer service
To measure business performance
To measure content indexing
To measure newsletter unsubscribes ---------CORRECT ANSWER-----------------To
measure customer engagement
To measure customer service
To measure business performance
When developing any strategy, you need to be mindful of how much it will cost to
execute it.
What factors should you consider when setting a budget for your social strategy?
Choose TWO of the following:
Scheduling factors including posting content at more expensive times of the day
Product factors including whether you'll use existing products or create new ones
Team factors including the number of in-house or agency staff required
Customer factors including the average number of likes or shares your social posts
receive ---------CORRECT ANSWER-----------------Product factors including whether
you'll use existing products or create new ones
Team factors including the number of in-house or agency staff required
,Before developing a social media strategy, it's important to conduct research to
learn as much as possible about the market and your target audience. You can
conduct your research in different ways.
Match each description to the appropriate type of research. ---------CORRECT
ANSWER-----------------Owned research: Looks at data from your previous social
media campaigns
Desk research: Involves reading third-party content online, reading books,
analyzing reports, and studying graphs
Audience research: Helps you develop personas and create appealing social
media content
Like most social activities, the effectiveness of your social media strategy can be
tracked and analyzed using a number of key metrics.
Which metrics can you use to evaluate a social strategy?
Choose THREE of the following:
User satisfaction
Number of social channels used
Content consumption
Social media load speed
Content engagement ---------CORRECT ANSWER-----------------User satisfaction
Content consumption
, Content engagement
Measuring your social KPIs will create a lot of data, so to avoid being
overwhelmed it's best to focus your analysis.
What are some best practices to apply when measuring social strategy data?
Choose TWO of the following:
Take a sample from each data set, and use precise small-scale analysis to draw
broad conclusions
Build a data map to help organize your data into a more easily understandable
format
Identify and record all the relevant data points that are available to you
Focus on poor-performing KPIs as top-performing KPIs will look after themselves -
--------CORRECT ANSWER-----------------Build a data map to help organize your data
into a more easily understandable format
Identify and record all the relevant data points that are available to you
Creating great content is crucial to the success of your social strategy. Whether
you create that content in-house or opt to use an agency, there are a number of
key considerations to keep in mind.
What factors should you consider when planning creative content?
