MKTG202 Test revision || Correctly Solved Questions.
Social issue categories correct answers Public Health, Injury Prevention, Environmental Threat,
Community Need.
Example of a social issue correct answers High death toll on New Zealand roads
Example of a campaign purpose correct answers Decrease road fatalities
Example of campaign focus correct answers Speeding - ensure people reduce their speed
especially during holidays and long weekends.
Traditional Bases for Segmentation correct answers geographic, demographic, psychographic,
behavioral
How can you use the Stages of Change model for segmentation in social marketing and
campaign development? correct answers You separate your audience based on the stage of
change they are in and design a campaign to move them to the next stage.
Priority Audience Profile correct answers Describes the priority audience based on different
segmentation variables.
Behavioural segmentation variables correct answers Benefits sought
First-time, regular or none
Past behaviour
Barriers to overcome
Demographic segmentation variables correct answers age, gender, race, ethnicity, income,
education, occupation, family size, family life cycle, religion, social class
Geographic Segmentation Variables correct answers region, urban, suburban, rural, city size,
county size, state size, market density, climate, terrain
Psychographic segmentation variables correct answers Lifestyles, Values, Social Class,
Personality, Activities, Interests, Opinions
Motivators correct answers Ideas the priority audience has that will make it more likely for them
to do the behaviour.
Barriers to get prostate exams identified in the M-Pact project correct answers Fear of cancer,
concerns about treatment options and ability to have sex, lack of access to healthcare and not
having insurance coverage.
example of competition to healthy eating correct answers Office cake culture
Social issue categories correct answers Public Health, Injury Prevention, Environmental Threat,
Community Need.
Example of a social issue correct answers High death toll on New Zealand roads
Example of a campaign purpose correct answers Decrease road fatalities
Example of campaign focus correct answers Speeding - ensure people reduce their speed
especially during holidays and long weekends.
Traditional Bases for Segmentation correct answers geographic, demographic, psychographic,
behavioral
How can you use the Stages of Change model for segmentation in social marketing and
campaign development? correct answers You separate your audience based on the stage of
change they are in and design a campaign to move them to the next stage.
Priority Audience Profile correct answers Describes the priority audience based on different
segmentation variables.
Behavioural segmentation variables correct answers Benefits sought
First-time, regular or none
Past behaviour
Barriers to overcome
Demographic segmentation variables correct answers age, gender, race, ethnicity, income,
education, occupation, family size, family life cycle, religion, social class
Geographic Segmentation Variables correct answers region, urban, suburban, rural, city size,
county size, state size, market density, climate, terrain
Psychographic segmentation variables correct answers Lifestyles, Values, Social Class,
Personality, Activities, Interests, Opinions
Motivators correct answers Ideas the priority audience has that will make it more likely for them
to do the behaviour.
Barriers to get prostate exams identified in the M-Pact project correct answers Fear of cancer,
concerns about treatment options and ability to have sex, lack of access to healthcare and not
having insurance coverage.
example of competition to healthy eating correct answers Office cake culture
