MBA 621with questions and well
illustrated answers
Conversion Funnel - CORRECT ANSWERS-a graphical representation that summarizes the steps a consumer takes in making the
decision to buy your product and become a customer
Data cube - CORRECT ANSWERS-A collection of data that contains numeric facts call measures, which are categorized by dimensions,
such as time and georgraphy
Data Cube data - CORRECT ANSWERS-data within a data cube has been summarized at a given level, for example unit sales by day by
store, it is not possible to use that data cuber to answer questions at a more detailed level, such as what were the unit sales of this
item by hour on a given day
Data mining - CORRECT ANSWERS-A BI analytics tool used to explore large amounts of data for hidden patterns to predict future trends
and behaviors for use in decision making
Data Visualization tool - CORRECT ANSWERS-Can take raw data and immediately provide a rich visual that reveals precisely who is
talking about the product and what they are saying.
Goals of business intelligence - CORRECT ANSWERS-Detect Fraud, Improve forecasting, Increase sales, optimize operations, and
reduce costs
CRISP-DM method - CORRECT ANSWERS-Six-phase structured approach for the planning and execution of a data mining project; first
conceived in 1999, remains most widely used methodology for data mining projects.
Self-service Analytics - CORRECT ANSWERS-Training, techniques, and processes that empower end users to work independently to
access data from approved sources to perform their own analyses using an endorsed set of tools.
word cloud - CORRECT ANSWERS-A visual depiction of a set of words that have been grouped together because of the frequency of
their occurrence. General from analyses of text documents or a web page.
, What-if capability - CORRECT ANSWERS-A tool in excel scenario manager to perform analysis to evaluate various alternatives
neural computing - CORRECT ANSWERS-Pattern recognition methodology for machine learning
Data warehouse - CORRECT ANSWERS-A database that stores large amounts of historical data in a form that readily supports analysis
and management decision making. Much of business intelligence data is pulled from here
The goal of business intelligence is to _____. - CORRECT ANSWERS-get the most value out of information and present the results of
analysis in an easy to understand manner that the layman can understand
Tacit Knowledge - CORRECT ANSWERS-The know-how that someone has developed as a result of personal experience; it involves
tangible factors such as beliefs, perspective, and a value system
Shadowing - CORRECT ANSWERS-A process use to capture tacit knowledge that involves a novice observing an expert executing her job
to learn how she performs
Knowledge base - CORRECT ANSWERS-Stores all relevant information, data, rules, cases and relationships that the expert system uses.
Community of Practice (CoP) - CORRECT ANSWERS-A group who members share a common set of goals and interests and regularly
engage in sharing and learning as they strive to meet those goals
Artificial intelligence systems - CORRECT ANSWERS-People, procedures, hardware, software, data, and knowledge needed to develop
computer systems and machines that can simulate human intelligence processes, including learning, reasoning, and self-correction.
perceptive system - CORRECT ANSWERS-A system that approximates the way a person sees, hears, and feels objects
Expert system - CORRECT ANSWERS-A system that consists of hardware and software that stores knowledge and makes inferences,
enabling a novice to perform at the level of an expert.
illustrated answers
Conversion Funnel - CORRECT ANSWERS-a graphical representation that summarizes the steps a consumer takes in making the
decision to buy your product and become a customer
Data cube - CORRECT ANSWERS-A collection of data that contains numeric facts call measures, which are categorized by dimensions,
such as time and georgraphy
Data Cube data - CORRECT ANSWERS-data within a data cube has been summarized at a given level, for example unit sales by day by
store, it is not possible to use that data cuber to answer questions at a more detailed level, such as what were the unit sales of this
item by hour on a given day
Data mining - CORRECT ANSWERS-A BI analytics tool used to explore large amounts of data for hidden patterns to predict future trends
and behaviors for use in decision making
Data Visualization tool - CORRECT ANSWERS-Can take raw data and immediately provide a rich visual that reveals precisely who is
talking about the product and what they are saying.
Goals of business intelligence - CORRECT ANSWERS-Detect Fraud, Improve forecasting, Increase sales, optimize operations, and
reduce costs
CRISP-DM method - CORRECT ANSWERS-Six-phase structured approach for the planning and execution of a data mining project; first
conceived in 1999, remains most widely used methodology for data mining projects.
Self-service Analytics - CORRECT ANSWERS-Training, techniques, and processes that empower end users to work independently to
access data from approved sources to perform their own analyses using an endorsed set of tools.
word cloud - CORRECT ANSWERS-A visual depiction of a set of words that have been grouped together because of the frequency of
their occurrence. General from analyses of text documents or a web page.
, What-if capability - CORRECT ANSWERS-A tool in excel scenario manager to perform analysis to evaluate various alternatives
neural computing - CORRECT ANSWERS-Pattern recognition methodology for machine learning
Data warehouse - CORRECT ANSWERS-A database that stores large amounts of historical data in a form that readily supports analysis
and management decision making. Much of business intelligence data is pulled from here
The goal of business intelligence is to _____. - CORRECT ANSWERS-get the most value out of information and present the results of
analysis in an easy to understand manner that the layman can understand
Tacit Knowledge - CORRECT ANSWERS-The know-how that someone has developed as a result of personal experience; it involves
tangible factors such as beliefs, perspective, and a value system
Shadowing - CORRECT ANSWERS-A process use to capture tacit knowledge that involves a novice observing an expert executing her job
to learn how she performs
Knowledge base - CORRECT ANSWERS-Stores all relevant information, data, rules, cases and relationships that the expert system uses.
Community of Practice (CoP) - CORRECT ANSWERS-A group who members share a common set of goals and interests and regularly
engage in sharing and learning as they strive to meet those goals
Artificial intelligence systems - CORRECT ANSWERS-People, procedures, hardware, software, data, and knowledge needed to develop
computer systems and machines that can simulate human intelligence processes, including learning, reasoning, and self-correction.
perceptive system - CORRECT ANSWERS-A system that approximates the way a person sees, hears, and feels objects
Expert system - CORRECT ANSWERS-A system that consists of hardware and software that stores knowledge and makes inferences,
enabling a novice to perform at the level of an expert.
